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  • Making television advertising more relevant

    Tracy Swedlow
    15 Sep 2022
    Tracy Swedlow
    15 Sep 2022
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Watch the video here.

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vote2.png
  • Political advertising meets the streaming revolution

    Alan Wolk
    07 Sep 2022
    Alan Wolk
    07 Sep 2022
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Read the article on TV Rev.

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audience.png
  • It’s the audience (not the device), stupid

    Michael Tuminello
    28 Jul 2022
    Michael Tuminello
    28 Jul 2022
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Read the article on TV Rev.

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CTV.jpg
  • Michael Tuminello speaking at Connected TV Advertising Summit

    VideoNuze
    14 Jun 2022
    VideoNuze
    14 Jun 2022
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Event details here.

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netflix3.png
  • What will an ad-supported Netflix look like?

    Alan Wolk
    09 May 2022
    Alan Wolk
    09 May 2022
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Read the full article on TV Rev.

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crowd.jpg
  • The crucial role of the buy-side ad server in the evolving CTV ecosystem 

    Michael Tuminello
    06 Apr 2022
    Michael Tuminello
    06 Apr 2022
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We all know digital ad campaigns require active management and optimization to ensure continual improvement and maximum ROI. But not everyone understands how buy-side ad servers are best positioned to meet agency and advertiser needs in the fast-approaching new world of Converged TV (CTV) + Video advertising. Let’s examine why.

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Abstract-water-hero-7@2x_1.jpg
  • Ad format guidelines for digital video and connected TV announced by IAB Tech Lab

    IAB Tech Lab
    31 Mar 2022
    IAB Tech Lab
    31 Mar 2022
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Read article on IAB Tech Lab.

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TechWaves.jpg
  • NBCUniversal elevates iSpot to ad currency in blow to Nielsen

    Chris Kelly
    23 Mar 2022
    Chris Kelly
    23 Mar 2022
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Read the article on Marketing Dive.

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anupamstage.jpg
  • NBCUniversal’s ONE22 focuses on ID graph, automation and measurement

    Alyssa Boyle
    23 Mar 2022
    Alyssa Boyle
    23 Mar 2022
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Read the article on AdExchanger.

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  • NBCUniversal unveils converged, data-driven future

    Advanced Television
    22 Mar 2022
    Advanced Television
    22 Mar 2022
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Read the article on Advanced Television.

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