Mediaocean is excited to announce the release of Scope’s new cross-channel planning solution - TV Reach Extension. TV Reach Extension gives video advertisers the power to leverage unique audience intelligence to maximize reach and efficiency across TV, connected TV (CTV), and social channels.
Consumer time spent with music videos is growing and evolving as we see consumption shift to digital and connected TV devices. As linear TV audiences continue to decrease, it's clear that a broad video ecosystem provides different opportunities for advertisers to engage with local audiences in new ways.
Join experts from Mediaocean, Vevo, and Spark Foundry to learn:
NEW YORK – (June 30, 2020) – The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform. NBC Spot On is the Owned Stations’ division advanced video advertising business designed for local/regional CTV and OTT advertisers. Effective immediately, advertisers can buy NBC Spot On’s inventory across 100% of U.S. DMAs and NBC Sports Regional Networks.
As published in AdExchanger on Monday, June 15th, 2020
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is written by Fraser Woollard, senior vice president of business development at Mediaocean.
New York, NY – May 16, 2019 - Syncbak, the world leader in live local OTT, today announced a partnership with Mediaocean, the foundational media operating system that powers the advertising world. The partnership gives traditional media buyers an exclusive opportunity to purchase live and on-demand local broadcast streaming inventory on the same platform they use to place traditional over-the-air linear buys. The move comes as advertisers look for opportunities to follow viewers who are cutting the cord, no longer accessible to brands via linear ad buys.
As previously published by AdExchanger.
With The Trade Desk’s market cap above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are scaling and consolidating their positions globally.
