During CES 2023, we turned the Gracia Ballroom at the Cosmopolitan of Las Vegas into an intimate and inclusive space where industry leaders could gather for meetings, networking, thought leadership, and downtime. We hosted keynotes and panels available to all advertising professionals as well as meeting and co-working space for customers and partners.
Catch up on the top 10 things we learned at CES 2023 in our blog post and see the highlights from our content on YouTube. You can also watch all the full session recordings (10 hours of footage!) by filling out the form below.
Featured speakers
Agenda
Explore the 2-day agenda by clicking on a date below and RSVP if you'd like to attend.
Thu. January 5
Meetings and co-working
Our space will be open for meetings and co-working throughout the day with refreshments available.
Lunch buffet
Join us for a light lunch, followed by content beginning promptly at 11:45 a.m.
The CIMM Summit on Measurement and Currency Innovation: Introduction
Jon Watts
Managing Director
Coalition for Innovative Media Measurement (CIMM)
Building Technology to Enable TV & Video Convergence
A keynote presentation from Mediaocean
John Nardone
President
Mediaocean
Solving the Identity Puzzle: The Key to Connectivity and Interoperability
A fireside chat with Havas, TransUnion, and Wolverine Worldwide.
Benjamin Aronson
Vice President Consumer Marketing
Wolverine Worldwide
Mike Bregman
Chief Data Officer
Havas Media Group
Matt Spiegel
EVP, Media & Entertainment Vertical
TransUnion
Measurement & Currency Innovations
A fireside chat with NBCUniversal and iSpot.TV
Kelly Abcarian
EVP, Measurement & Impact
NBCUniversal
Sean Muller
Founder & CEO
iSpot.tv
Measuring Addressable: The Path Forward?
A panel featuring Comcast, DIRECTV, Disney Advertising, Magnite, Paramount, and Spark Foundry.
Larry Allen
VP & GM, Addressable Enablement
Comcast Advertising
Lisa Giacosa
Chief Investment Officer
Spark Foundry
Matt McLeggon
SVP, Advanced Solutions
Magnite
Jamie Power
SVP, Addressable Sales
Disney Advertising
Dan Rosenfeld
SVP, Advertising Analytics & Insights
DIRECTV
Julian Zilberbrand
EVP, Advanced Media
Paramount
Leveraging the Power of Human Behaviors
A fireside chat with AppScience
Helen Lum
Executive Vice President
AppScience
Clean Rooms: Building TV's Future Infrastructure?
A panel with Ampersand, Blockgraph, LiveRamp, MediaWallah, and NBCUniversal Media
Jason Manningham
CEO
Blockgraph
Nancy Marzouk
CEO & Founder
MediaWallah
Ryan McConville
EVP, Ad Platforms & Operations
NBCUniversal Media
Adam Paul
Managing Director, Media Alliances
LiveRamp
Justin Rosen
SVP, Data & Analytics
Ampersand
The DNA of the Attention Economy
A keynote presentation from Amplified Intelligence
Dr. Karen Nelson-Field, PhD
Founder & CEO
Amplified Intelligence
Panels and the Future of Measurement
A keynote presentation from Hyphametrics
Joanna Drews
Co-Founder & CEO
Hyphametrics
Panels, Big Data, and the Future of Measurement
A panel featuring 605, Comcast Advertising, Innovid, Nielsen, Samba TV, and TVbeat
Robert Farazin
Founder & CPO
TVbeat
Carmela Fournier
VP & GM of Data
Comcast Advertising
Jessica Hogue
GM, Measurement
Innovid
Caroline Horner
Chief Product Officer
605
Ashwin Navin
CEO
Samba TV
Deirdre Thomas
Managing Director, U.S. Audience Measurement Business Development & Sales
Nielsen
The 2023 Upfronts: Getting Transaction-Ready
A panel featuring A&E, Publicis Media, TelevisaUnivision, VideoAmp, and Warner Bros. Discovery
Sam Armando
EVP, Director of National Video Intelligence
Investment Director
Publicis Media
Bryan Goski
VP Enterprise Solutions
VideoAmp
Noelle Huynh
SVP, Measurement & Reach
Warner Bros. Discovery
Brian Lin
SVP, Product Management, Advertising
TelevisaUnivision
Roseann Montenes
Head of Strategic Audience Solutions/
Partnerships and Alternative Currency Measurement
A&E
Navigating the Next Frontiers of Measurement & Currency Development
A panel featuring Advocado, Comcast, Cross Screen Media, EDO, iSpot, and Warner Bros. Discovery
Michael Beach
CEO
Cross Screen Media
Brian Handrigan
Co-Founder, CEO & Member of the Board of Directors
Advocado
Scott Grunther
SVP, Head of Media Partnerships
EDO, Inc.
Tameka Kee (Moderator)
Director of Marketing & Communications
Black Innovation Alliance
Claudio Marcus
VP, Strategy
Comcast
Jodie McAfee
SVP, Agency Partnerships
iSpot.tv
Andrea Zapata
EVP Ad Sales Research, Measurement & Insights
Warner Bros. Discovery
Beet.TV Happy Hour
Join us for drinks, appetizers, and networking!
Fri. January 6
Meetings and co-working
Our space will be open for meetings and co-working throughout the day with refreshments available.
Develop An Automation Strategy Before Automation Does It For You
Beeler.Tech and Fastener have teamed up to present an in-depth program focused on the role of automation in media and advertising. Programmatic buying and machine learning to inform data-driven creative was only the beginning. From ChatGPT to DALL·E 2, the industry is abuzz with new tools and technologies meant to accelerate the pace of innovation in advertising. Join fellow publisher, brand, and advertising technology executives for networking at 10 am, followed by our panel of experts at 11 who will help you stay ahead of the competition in the new era of automation technology that lies ahead.
Jay Westlin (Host)
Founder & CEO
Fastener
Rob Beeler (Moderator)
Founder & CEO
Beeler.Tech
David Berkowitz
Founder
Serial Marketers
Tameka Kee
Advertising Futurist
Scott Messer
Principal & Founder
Messer Media
Jason White
Co-Founder & President
JIFFY.ai Media
Lunch buffet
Join us for a light lunch, followed by content beginning at 1:00 p.m.
Making an Impact: Introduction
Aaron Goldman
CMO
Mediaocean
2023 Market Outlook
What are the key trends that will define advertising, media, and marketing in the coming year? And how can brands, agencies, and publishers prepare? This presentation from renowned industry analyst, Joanna O'Connell, will cover highlights from the recent Mediaocean market research report and set the tone for the remainder of our program.
Creating Differentiation with Creative
With data deprecation making targeting tougher, advertising creative is emerging as a big differentiator. In this session, Mediaocean COO Ben Kartzman will discuss the tools and approaches that are helping brands pack more punch in their storytelling and ad messaging. We will share how improvements in machine learning have elevated what’s possible with dynamic creative, bolstering experiences in streaming TV and more.
Ben Kartzman
Chief Operating Officer
Mediaocean
Omnichannel in Action
Hear from Luke Lambert, Chief Activation Officer at OMD USA on best practices for orchestrating media across channels while connecting teams and tech to deliver sequential messaging.
Luke Lambert
Chief Activation Officer
OMD USA
Maximizing the Opportunity for Short-form Video
As video proliferates across channels and migrates from TV to mobile, there's increasing opportunity for brands to use short-form video for storytelling and direct response. But what are the best practices for creating video on social and mobile apps? How can brands work with creators and influencers? In this session, Mediaocean SVP, Head of Industry, Ahed Nakad Jendza, will share what we've learned from more the billions in ad spend managed through our system across social and mobile platforms.
Ahed Nakad Jendza
SVP, Head of Industry
Mediaocean
Big Bets on Big Tech
As the tectonic plates underpinning the big tech platforms continue to shift, we’re seeing companies heading in different directions from the metaverse to AR to video. We’re also seeing different approaches to content moderation and brand safety protection. What does it all mean for advertisers? What are the common opportunities that exist across platforms and what are the unique value propositions? Speakers from Pinterest, Snap, and TikTok will highlight what they are doing to deliver brand advertising and performance.
Tim Natividad
U.S. Head of Enterprise Sales
TikTok
Joanna O'Connell
Industry Analyst (Moderator)
Sharon Silverstein
U.S. Head of Verticals
Snapchat
Carrie Sweeney
Industry Lead, Retail
Pinterest
The Evolving Role of the Agency
Agencies have adapted rapidly to help clients navigate the constant uncertainty. How have the structures and offerings of agencies changed so far this decade, and what will they do next? These industry leaders will shed light on agency transformation. This discussion will be led by CCO Steph Dorman and feature Marla Kaplowitz, President and CEO of the 4As along with agency leaders from Canvas and Resolution.
Steph Dorman (Moderator)
Chief Customer Officer
Mediaocean
Greg Johns
EVP, Chief Product Officer
Canvas Worldwide
Marla Kaplowitz
President and CEO
4As
Kate O'Brien
President
Resolution
Delivering Meaningful Change
In this session, we'll hear from Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard. Raja, who also serves as the President of the World Federation of Advertisers, will share thoughts on sustainability, inclusion, accessibility and other issues that are galvanizing people around the world. The session will touch on ongoing work to improve transparency, accountability and trust within the marketing industry.
Raja Rajamannar
Chief Marketing & Communications Officer and President - Healthcare Business
Mastercard
Fireside Chat: "Does independence still matter?"
As more walled gardens are created to collect and activate audience data, what is the impact on ad tech? How can we avoid a situation where a few large platforms play the role of judge, jury, and executioner? How should we think about publishers grading their own homework and what is the opportunity for advanced currencies? In his trademark candid style, Mediaocean CEO Bill Wise will share his thoughts on the current state of play in advertising and what it means for brands and agencies. You won’t want to miss this spirited closing session.
Joanna O'Connell
Industry Analyst
Bill Wise
CEO
Mediaocean
Closing Remarks
Aaron Goldman
CMO
Mediaocean
Our partners
Please fill out the form to access the video recordings, including all sessions from both days of the Mediaocean Retreat during CES 2023.
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