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The Mediaocean Retreat

During CES 2023, we turned the Gracia Ballroom at the Cosmopolitan of Las Vegas into an intimate and inclusive space where industry leaders could gather for meetings, networking, thought leadership, and downtime. We hosted keynotes and panels available to all advertising professionals as well as meeting and co-working space for customers and partners.

Catch up on the top 10 things we learned at CES 2023 in our blog post and see the highlights from our content on YouTube. You can also watch all the full session recordings (10 hours of footage!) by filling out the form below.

Watch All Recordings

Featured speakers

Kelly Abcarian
EVP, Measurement & Impact at NBCUniversal Media
Kelly Abcarian
EVP, Measurement & Impact at NBCUniversal Media
Benjamin Aronson
Vice President Consumer Marketing, Wolverine Worldwide
Benjamin Aronson
Vice President Consumer Marketing, Wolverine Worldwide
Mike Bregman
Chief Data Officer, Havas Media Group
Mike Bregman
Chief Data Officer, Havas Media Group
Stephanie Dorman
Stephanie Dorman
Chief Customer Officer, Mediaocean
Stephanie Dorman
Stephanie Dorman
Chief Customer Officer, Mediaocean
Joanna Drews
Co-Founder & CEO, Hyphametrics
Joanna Drews
Co-Founder & CEO, Hyphametrics
Aaron Goldman
Aaron Goldman
Chief Marketing Officer, Mediaocean
Aaron Goldman
Aaron Goldman
Chief Marketing Officer, Mediaocean
Ahed Nakad Jendza
SVP, Head of Industry, Mediaocean
Ahed Nakad Jendza
SVP, Head of Industry, Mediaocean
Greg Johns
Chief Product Officer, Canvas Worldwide
Greg Johns
Chief Product Officer, Canvas Worldwide
Marla Kaplowitz
President and CEO, 4As
Marla Kaplowitz
President and CEO, 4As
Ben Kartzman
Chief Operating Officer, Mediaocean
Ben Kartzman
Chief Operating Officer, Mediaocean
Tameka Kee
Advertising Futurist
Tameka Kee
Advertising Futurist
Luke Lambert
Chief Activation Officer, OMD USA
Luke Lambert
Chief Activation Officer, OMD USA
Helen Lum
Executive Vice President, App Science
Helen Lum
Executive Vice President, App Science
John Nardone
President, Mediaocean
John Nardone
President, Mediaocean
Tim Natividad
US Head of Enterprise Sales, TikTok
Tim Natividad
US Head of Enterprise Sales, TikTok
Dr. Karen Nelson-Field, PhD
Founder & CEO, Amplified Intelligence
Dr. Karen Nelson-Field, PhD
Founder & CEO, Amplified Intelligence
Kate O'Brien
President, Resolution Agency
Kate O'Brien
President, Resolution Agency
Joanna O'Connell
Industry Analyst
Joanna O'Connell
Industry Analyst
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
Sharon Silverstein
U.S. Head of Verticals, Snapchat
Sharon Silverstein
U.S. Head of Verticals, Snapchat
Matt Spiegel
EVP, Media & Entertainment Vertical at TransUnion
Matt Spiegel
EVP, Media & Entertainment Vertical at TransUnion
Carrie Sweeney
Industry Lead, Retail, Pinterest
Carrie Sweeney
Industry Lead, Retail, Pinterest
Jon Watts
Managing Director, CIMM
Jon Watts
Managing Director, CIMM
Bill Wise
Bill Wise
CEO, Mediaocean
Bill Wise
Bill Wise
CEO, Mediaocean
Kelly Abcarian
EVP, Measurement & Impact at NBCUniversal Media
Kelly Abcarian
EVP, Measurement & Impact at NBCUniversal Media
Benjamin Aronson
Vice President Consumer Marketing, Wolverine Worldwide
Benjamin Aronson
Vice President Consumer Marketing, Wolverine Worldwide
Mike Bregman
Chief Data Officer, Havas Media Group
Mike Bregman
Chief Data Officer, Havas Media Group
Stephanie Dorman
Stephanie Dorman
Chief Customer Officer, Mediaocean
Stephanie Dorman
Stephanie Dorman
Chief Customer Officer, Mediaocean
Joanna Drews
Co-Founder & CEO, Hyphametrics
Joanna Drews
Co-Founder & CEO, Hyphametrics
Aaron Goldman
Aaron Goldman
Chief Marketing Officer, Mediaocean
Aaron Goldman
Aaron Goldman
Chief Marketing Officer, Mediaocean
Ahed Nakad Jendza
SVP, Head of Industry, Mediaocean
Ahed Nakad Jendza
SVP, Head of Industry, Mediaocean
Greg Johns
Chief Product Officer, Canvas Worldwide
Greg Johns
Chief Product Officer, Canvas Worldwide
Marla Kaplowitz
President and CEO, 4As
Marla Kaplowitz
President and CEO, 4As
Ben Kartzman
Chief Operating Officer, Mediaocean
Ben Kartzman
Chief Operating Officer, Mediaocean
Tameka Kee
Advertising Futurist
Tameka Kee
Advertising Futurist
Luke Lambert
Chief Activation Officer, OMD USA
Luke Lambert
Chief Activation Officer, OMD USA
Helen Lum
Executive Vice President, App Science
Helen Lum
Executive Vice President, App Science
John Nardone
President, Mediaocean
John Nardone
President, Mediaocean
Tim Natividad
US Head of Enterprise Sales, TikTok
Tim Natividad
US Head of Enterprise Sales, TikTok
Dr. Karen Nelson-Field, PhD
Founder & CEO, Amplified Intelligence
Dr. Karen Nelson-Field, PhD
Founder & CEO, Amplified Intelligence
Kate O'Brien
President, Resolution Agency
Kate O'Brien
President, Resolution Agency
Joanna O'Connell
Industry Analyst
Joanna O'Connell
Industry Analyst
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
Sharon Silverstein
U.S. Head of Verticals, Snapchat
Sharon Silverstein
U.S. Head of Verticals, Snapchat
Matt Spiegel
EVP, Media & Entertainment Vertical at TransUnion
Matt Spiegel
EVP, Media & Entertainment Vertical at TransUnion
Carrie Sweeney
Industry Lead, Retail, Pinterest
Carrie Sweeney
Industry Lead, Retail, Pinterest
Jon Watts
Managing Director, CIMM
Jon Watts
Managing Director, CIMM
Bill Wise
Bill Wise
CEO, Mediaocean
Bill Wise
Bill Wise
CEO, Mediaocean

Agenda

Explore the 2-day agenda by clicking on a date below and RSVP if you'd like to attend.

    Thu. January 5

    9:00 - 11:30 AM PST

    Meetings and co-working

    Our space will be open for meetings and co-working throughout the day with refreshments available.

    11:30 AM - 12:00 PM PST

    Lunch buffet

    Join us for a light lunch, followed by content beginning promptly at 11:45 a.m.

    11:45 AM - 12:00 PM PST

    The CIMM Summit on Measurement and Currency Innovation: Introduction

    Jon Watts
    Managing Director
    Coalition for Innovative Media Measurement
    (CIMM)

    12:00 - 12:20 PM PST

    Building Technology to Enable TV & Video Convergence

    A keynote presentation from Mediaocean

    John Nardone
    President
    Mediaocean

    12:20 - 12:45 PM PST

    Solving the Identity Puzzle: The Key to Connectivity and Interoperability

    +

    A fireside chat with Havas, TransUnion, and Wolverine Worldwide.

    Benjamin Aronson
    Vice President Consumer Marketing
    Wolverine Worldwide

    Mike Bregman
    Chief Data Officer
    Havas Media Group

    Matt Spiegel
    EVP, Media & Entertainment Vertical
    TransUnion

    12:50 - 1:05 PM PST

    Measurement & Currency Innovations

    +

    A fireside chat with NBCUniversal and iSpot.TV

    Kelly Abcarian
    EVP, Measurement & Impact
    NBCUniversal

    Sean Muller
    Founder & CEO
    iSpot.tv

    1:05 - 1:40 PM PST

    Measuring Addressable: The Path Forward?

    +

    A panel featuring Comcast, DIRECTV, Disney Advertising, Magnite, Paramount, and Spark Foundry.

    Larry Allen
    VP & GM, Addressable Enablement
    Comcast Advertising

    Lisa Giacosa
    Chief Investment Officer
    Spark Foundry

    Matt McLeggon
    SVP, Advanced Solutions
    Magnite

    Jamie Power
    SVP, Addressable Sales
    Disney Advertising

    Dan Rosenfeld
    SVP, Advertising Analytics & Insights
    DIRECTV 


    Julian Zilberbrand
    EVP, Advanced Media
    Paramount

     

    1:45 - 2:00 PM PST

    Leveraging the Power of Human Behaviors

    A fireside chat with AppScience

    Helen Lum
    Executive Vice President
    AppScience

    2:00 - 2:30 PM PST

    Clean Rooms: Building TV's Future Infrastructure?

    +

    A panel with Ampersand, Blockgraph, LiveRamp, MediaWallah, and NBCUniversal Media

    Jason Manningham
    CEO
    Blockgraph

    Nancy Marzouk
    CEO & Founder
    MediaWallah

    Ryan McConville
    EVP, Ad Platforms & Operations
    NBCUniversal Media

    Adam Paul
    Managing Director, Media Alliances
    LiveRamp

    Justin Rosen
    SVP, Data & Analytics
    Ampersand

    2:30 - 2:45 PM PST

    The DNA of the Attention Economy

    A keynote presentation from Amplified Intelligence

    Dr. Karen Nelson-Field, PhD
    Founder & CEO
    Amplified Intelligence

    2:45 - 3:00 PM PST

    Panels and the Future of Measurement

    A keynote presentation from Hyphametrics

    Joanna Drews
    Co-Founder & CEO
    Hyphametrics

    3:05 - 3:45 PM PST

    Panels, Big Data, and the Future of Measurement

    +

    A panel featuring 605, Comcast Advertising, Innovid, Nielsen, Samba TV, and TVbeat

    Robert Farazin
    Founder & CPO
    TVbeat

    Carmela Fournier
    VP & GM of Data
    Comcast Advertising

    Jessica Hogue
    GM, Measurement
    Innovid

    Caroline Horner
    Chief Product Officer
    605

    Ashwin Navin
    CEO
    Samba TV

    Deirdre Thomas
    Managing Director, U.S. Audience Measurement Business Development & Sales
    Nielsen

    3:45 - 4:15 PM PST

    The 2023 Upfronts: Getting Transaction-Ready

    +

    A panel featuring A&E, Publicis Media, TelevisaUnivision, VideoAmp, and Warner Bros. Discovery

    Sam Armando
    EVP, Director of National Video Intelligence
    Investment Director
    Publicis Media

     

    Bryan Goski
    VP Enterprise Solutions 
    VideoAmp

    Noelle Huynh
    SVP, Measurement & Reach
    Warner Bros. Discovery

    Brian Lin
    SVP, Product Management, Advertising
    TelevisaUnivision

    Roseann Montenes
    Head of Strategic Audience Solutions/
    Partnerships and Alternative Currency Measurement
    A&E

    4:20 - 5:00 PM PST

    Navigating the Next Frontiers of Measurement & Currency Development

    +

    A panel featuring Advocado, Comcast, Cross Screen Media, EDO, iSpot, and Warner Bros. Discovery

    Michael Beach
    CEO
    Cross Screen Media

    Brian Handrigan
    Co-Founder, CEO & Member of the Board of Directors
    Advocado

    Scott Grunther 
    SVP, Head of Media Partnerships
    EDO, Inc.

    Tameka Kee (Moderator)
    Director of Marketing & Communications
    Black Innovation Alliance

    Claudio Marcus
    VP, Strategy
    Comcast

    Jodie McAfee
    SVP, Agency Partnerships
    iSpot.tv

    Andrea Zapata
    EVP Ad Sales Research, Measurement & Insights
    Warner Bros. Discovery

    5:00 - 7:00 PM PST

    Beet.TV Happy Hour

    Join us for drinks, appetizers, and networking!

    Fri. January 6

    9:00 - 10:00 AM PST

    Meetings and co-working

    Our space will be open for meetings and co-working throughout the day with refreshments available.

    10:00 AM - 12:30 PM PST

    Develop An Automation Strategy Before Automation Does It For You

    +

    Beeler.Tech and Fastener have teamed up to present an in-depth program focused on the role of automation in media and advertising. Programmatic buying and machine learning to inform data-driven creative was only the beginning. From ChatGPT to DALL·E 2, the industry is abuzz with new tools and technologies meant to accelerate the pace of innovation in advertising. Join fellow publisher, brand, and advertising technology executives for networking at 10 am, followed by our panel of experts at 11 who will help you stay ahead of the competition in the new era of automation technology that lies ahead.

    Jay Westlin (Host)
    Founder & CEO
    Fastener

    Rob Beeler (Moderator)
    Founder & CEO
    Beeler.Tech

    David Berkowitz
    Founder
    Serial Marketers

    Tameka Kee
    Advertising Futurist

    Scott Messer
    Principal & Founder
    Messer Media

    Jason White
    Co-Founder & President
    JIFFY.ai Media

    12:30 - 1:00 PM PST

    Lunch buffet

    Join us for a light lunch, followed by content beginning at 1:00 p.m.

    1:00 - 1:10 PM PST

    Making an Impact: Introduction

    Aaron Goldman
    CMO
    Mediaocean

    1:10 - 1:30 PM PST

    2023 Market Outlook

    What are the key trends that will define advertising, media, and marketing in the coming year? And how can brands, agencies, and publishers prepare? This presentation from renowned industry analyst, Joanna O'Connell, will cover highlights from the recent Mediaocean market research report and set the tone for the remainder of our program.

    1:30 - 1:50 PM PST

    Creating Differentiation with Creative

    +

    With data deprecation making targeting tougher, advertising creative is emerging as a big differentiator. In this session, Mediaocean COO Ben Kartzman will discuss the tools and approaches that are helping brands pack more punch in their storytelling and ad messaging. We will share how improvements in machine learning have elevated what’s possible with dynamic creative, bolstering experiences in streaming TV and more.

    Ben Kartzman
    Chief Operating Officer
    Mediaocean

    1:50 - 2:10 PM PST

    Omnichannel in Action

    +

    Hear from Luke Lambert, Chief Activation Officer at OMD USA on best practices for orchestrating media across channels while connecting teams and tech to deliver sequential messaging.

    Luke Lambert 
    Chief Activation Officer
    OMD USA

    2:10 - 2:30 PM PST

    Maximizing the Opportunity for Short-form Video

    +

    As video proliferates across channels and migrates from TV to mobile, there's increasing opportunity for brands to use short-form video for storytelling and direct response. But what are the best practices for creating video on social and mobile apps? How can brands work with creators and influencers? In this session, Mediaocean SVP, Head of Industry, Ahed Nakad Jendza, will share what we've learned from more the billions in ad spend managed through our system across social and mobile platforms.

    Ahed Nakad Jendza
    SVP, Head of Industry
    Mediaocean

     

    2:30 - 3:15 PM PST

    Big Bets on Big Tech

    +

    As the tectonic plates underpinning the big tech platforms continue to shift, we’re seeing companies heading in different directions from the metaverse to AR to video. We’re also seeing different approaches to content moderation and brand safety protection. What does it all mean for advertisers? What are the common opportunities that exist across platforms and what are the unique value propositions? Speakers from Pinterest, Snap, and TikTok will highlight what they are doing to deliver brand advertising and performance. 

    Tim Natividad
    U.S. Head of Enterprise Sales
    TikTok

    Joanna O'Connell
    Industry Analyst (Moderator)

    Sharon Silverstein  
    U.S. Head of Verticals
    Snapchat

    Carrie Sweeney
    Industry Lead, Retail
    Pinterest

    3:15 - 4:00 PM PST

    The Evolving Role of the Agency

    +

    Agencies have adapted rapidly to help clients navigate the constant uncertainty. How have the structures and offerings of agencies changed so far this decade, and what will they do next? These industry leaders will shed light on agency transformation. This discussion will be led by CCO Steph Dorman and feature Marla Kaplowitz, President and CEO of the 4As along with agency leaders from Canvas and Resolution.

    Steph Dorman (Moderator)
    Chief Customer Officer
    Mediaocean

    Greg Johns
    EVP, Chief Product Officer
    Canvas Worldwide

    Marla Kaplowitz
    President and CEO
    4As

    Kate O'Brien
    President
    Resolution 

    4:00 - 4:30 PM PST

    Delivering Meaningful Change

    +

    In this session, we'll hear from Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard. Raja, who also serves as the President of the World Federation of Advertisers, will share thoughts on sustainability, inclusion, accessibility and other issues that are galvanizing people around the world. The session will touch on ongoing work to improve transparency, accountability and trust within the marketing industry.

    Raja Rajamannar
    Chief Marketing & Communications Officer and President - Healthcare Business
    Mastercard

    4:30 - 4:45 PM PST

    Fireside Chat: "Does independence still matter?"

    +

    As more walled gardens are created to collect and activate audience data, what is the impact on ad tech? How can we avoid a situation where a few large platforms play the role of judge, jury, and executioner? How should we think about publishers grading their own homework and what is the opportunity for advanced currencies? In his trademark candid style, Mediaocean CEO Bill Wise will share his thoughts on the current state of play in advertising and what it means for brands and agencies. You won’t want to miss this spirited closing session.

    Joanna O'Connell
    Industry Analyst

    Bill Wise
    CEO
    Mediaocean

    4:45 - 5:00 PM PST

    Closing Remarks

    Aaron Goldman
    CMO
    Mediaocean

    Our partners

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    Please fill out the form to access the video recordings, including all sessions from both days of the Mediaocean Retreat during CES 2023.

    By submitting this form, you consent to the use of your data for marketing, as described in our Privacy Policy. You can withdraw your consent or exercise your data rights at any time by contacting us.

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