“Thanks to Lumina, Ubisoft is now more efficient at every level.” - Kévan Boddele, Ubisoft Media Manager
Ubisoft and their global agency of record struggled with media planning across their 25 markets due to workflow processes that resulted in missing plans, incomplete and delayed reporting.
Lumina, the campaign management software trusted by global brands, helped solve Ubisoft’s challenges by:
- • Reducing time spent on manual data entry by 86%
- • Arming local teams with data to optimize campaigns
- • Enabling global teams to analyze overall performance and results