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Lumina Ubisoft

“Thanks to Lumina, Ubisoft is now more efficient at every level.” - Kévan Boddele, Ubisoft Media Manager

Ubisoft and their global agency of record struggled with media planning across their 25 markets due to workflow processes that resulted in missing plans, incomplete and delayed reporting.

Lumina, the campaign management software trusted by global brands, helped solve Ubisoft’s challenges by:

  • •    Reducing time spent on manual data entry by 86%
  • •    Arming local teams with data to optimize campaigns
  • •    Enabling global teams to analyze overall performance and results

 

“Thanks to Lumina, Ubisoft is now more efficient at every level. We have visibility on local plans in advance and we have detailed plans and reports, which makes it possible to report to top management every week. We’re also able to analyze local plans on a campaign basis and compare campaign efficiency between countries and partners.”

Kévan Boddele,
Ubisoft Media Manager