Blockchain for Advertising

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Digital & programmatic have revolutionised data-driven mass-audience buying. But challenges persist: With the help of blockchain technology, however, there’s potential to drive $50B in improved value by 2022 (IBM 2018).

“Follow the money” from start to finish with Mediaocean Blockchain

View all transactions and fees in the media buying supply-chain

Easy data collection to reduce auditing steps, time, and cost

Flexible APIs extract data seamlessly and integrate it with third-party platforms

Optimise working vs. non-working media costs to maximise your next dollar

Smart contract validation eliminates invoice discrepancies

Plugged into Mediaocean platforms and used by all agency hold companies for buying

Mediaocean Blockchain is a central reference point

And is the only blockchain that has the market scale and capability to paint a complete picture of cash flow and actions between parties. It is also a foundational blockchain that allows all other blockchain applications to work for marketers, agencies and publishers.