New York, NY, June 7th, 2018 -- Mediaocean, the foundational software platform provider for the advertising world, and Vevo, the world’s leading all-premium music video and entertainment platform, today announced a partnership which will enable agencies to access Vevo’s inventory within Mediaocean’s Spectra platform. By integrating Vevo’s inventory, media buyers are able to better manage digital video campaigns within Mediaocean’s end-to-end media management platform.
Available beginning August 1, Spectra users will have access to Vevo's local and network inventory across desktop, mobile, tablet, and TV systems. This integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute their campaigns, using digital audience data.
Vevo’s ad experience is uncluttered and sits within a brand safe premium video environment, providing advertisers the ability to align with some of the most watched content in the world featuring the biggest celebrities and artists, all with guaranteed reach and GRP delivery against specific demographics.
“Mediaocean is committed to driving convergence between demand and supply – and this integration with Vevo helps us further that mission,” said Ramsey McGrory, CRO, Mediaocean. “We’re excited to partner with Vevo to further automation, auditability and actionable integrations for faster execution of direct sold IOs and audience-based campaigns between agencies and sellers.”
Spectra allows digital video and broadcast video media buyers to research, negotiate, traffic, optimize, and analyze Vevo inventory and data, alongside traditional radio, print, TV, and OOH.
Kevin McGurn, Vevo, CSO said, “This partnership represents a real opportunity for advertisers that want to align with some of the most engaging and exciting music video content. Our goal is to create even more, brand safe, ad supported, addressable inventory that is sold nationally, locally, with Hispanic and Multi-Cultural audiences on a massive global scale. Working with Mediaocean will play a part in achieving this goal and we are excited to roll this out into market.”
Mediaocean is the world's leading media software company that automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments. Mediaocean's open cross-media platforms power $140 billion in global media, and have unmatched reach and bridge traditional and digital media. Mediaocean serves more than 80,000 users across agencies, advertisers, and media sellers worldwide. The company employs 950 people worldwide and is part of the Vista Equity Partners portfolio of software companies. Advertising. Powered by Mediaocean.
Vevo is the world’s leading all-premium music video and entertainment platform. With over 300,000 videos and 25bn views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.