Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Intelligence
Global plans (Lumina)
Management
Buyer workflow (Prisma)
Social (Scope/Flashtalking)
Flashtalking by Mediaocean
Finance
Billing and payments (Spectra/Ignitia)
Partners
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Intelligence
Unified data across media types, channels, and vendors to extract actionable intelligence Plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
Finance
Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)
Partners
Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
ship traveling through channel
ship traveling through channel
  • Mediaocean gives local TV buyers better access to YouTube

    Mediaocean Team
    07 Jan 2020
    Mediaocean Team
    07 Jan 2020
    Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
ship traveling through channel

Mediaocean said it has integrated YouTube into its Spectra platform, giving local media buyers better access to YouTube and add reach to campaigns as viewers shift to digital devices.

Spectra OX/DS users will be able to buy YouTube in more than 200 local markets, which Mediaocean said will bridge the gap between traditional and digital media and add reach to campaigns as viewers shift to digital devices.

“Marketers and agencies want to reach audiences regardless of what devices they are on,” said Drew Kane, executive VP, Global Platform Solutions, Mediaocean. “Mediaocean’s partnership with YouTube will enable local buyers to access local audiences across YouTube digital inventory, with reduced time to market to better serve brand-client needs.”

Mediaocean’s Spectra is used by all of the major ad agency holding companies.

Press releases
Partners, Video, TV, Media Management

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Intelligence
Management
Finance
Partners
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Intelligence
Management
Finance
Partners
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2022 Mediaocean