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Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
