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Articles

Featured

AdExchanger
22 Jan 2026

What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation

CMO Aaron Goldman shares his take on launching ads in AI chatbots.
State of Streaming
22 Jan 2026

Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

While advertisers are spending more on digital channels, their ability to execute is crippled by fragmented tech and poor data quality.
Chief Marketer
15 Jan 2026

Ramsey McGrory Named a 2026 Honoree at The Convergent TV Influence Awards

Prisma President Ramsey McGrory is named a 2026 Honoree at The Convergent TV Influence Awards.

Most recent

Marketing Charts
06 Aug 2025

Marketers Growing More Convinced of AI’s Importance to Consumers

Generative AI has emerged as the most important consumer trend to watch.
Axios
05 Aug 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Bill Wise, CEO, comments on AI’s role in driving greater fragmentation across the measurement landscape.
StreamTV Insider
28 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.
MediaPost
17 Jul 2025

Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds

Generative AI and CTV emerge as top priorities according to the Mediaocean 2025 H2 Market Report.
Alexander Tsai
09 Jun 2025

Agentic AI Will Transform Media Buying—Starting From the Inside Out

Read Alexander Tsai, SVP at Prisma by Mediaocean's take on the rise of agentic AI in media buying.
Bill Wise
14 May 2025

Three C’s & three I’s for the future of advertising

Bill Wise outlines how advertisers can reclaim control in a fragmented ecosystem.
Amanda Glen Smith
29 Apr 2025

The Future is Here: A More Collaborative, AI-Enabled, Creatively Driven Industry

Learn more about the future of AI from Amanda Glen Smith, Chief Client Officer at Innovid.
Bill Wise
26 Feb 2025

Mediaocean: The Great Unbundling

Read CEO, Bill Wise's take on how 2025 is the year advertising technology resolves conflicts of interest.
Asaf Greiner
03 Feb 2025

From negative to positive: Rethinking brand safety and ad verification

Read Asaf Greiner, GM for Protected by Mediaocean's take on rethinking brand safety and ad verification.

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