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Rachel Lyall, Director of Marketing, EMEA and APAC, takes a look at how connected TV services are forcing a rethink in the performance marketing world.
Aaron Goldman, CMO at Mediaocean, discusses Mediaocean’s H1 2024 Advertising Outlook report revealing industry optimism despite economic challenges.
Social video retains its pivotal role in the media mix, capturing growing attention and investments amid omnichannel strategies.
In advertising history, walled gardens were a unique and often debated aspect of the omnichannel mix.
Aaron Goldman gives a rundown of the 4 big ad trends to keep an eye on in 2024, and the implications for marketers.
