When it comes to innovation, my cup is always half-full and, after seeing the latest showcase at CES, it truly runneth over!
From EdTech to AgeTech to AdTech to, yes, even ToiletTech, there were some consistent themes running throughout the event—AI, Automation, Agency, and Autonomy.
Here are a few examples from the consumer electronics space and then I’ll follow with a few more relevant for advertising.
This is a toilet which uses AI to determine how much water to use for flushing, bidet spray, etc. Now that may be some clever Automation with the added benefit of energy conservation but, pardon the potty pun, it’s probably not the #1 or #2 best use case.
Next is an AI animation and quiz platform to customize education for kids. This gives Agency to children so they can choose what and how they learn.
Here is a robotic dog that uses AI to detect and report when someone has fallen. This provides Autonomy for the elderly so they can continue to live on their own while having some “one” always looking out for them.
As far as AdTech goes, everyone was touting their AI-powered components while reinforcing that they keep humans in the loop. That’s what was running through my mind when I saw these autonomous lawn mowers struggling to stay on track.
