Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Flashtalking by Mediaocean
Social (Scope/Flashtalking)
Ad Infrastructure
Buyer workflow (Prisma)
Plans (Lumina)
Media finance (Spectra & Ignitia)
Costs & Estimates (Aura)
Partner Network
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by MediaoceanSocial (Scope/Flashtalking)
Ad Infrastructure
Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us

The Mediaocean Current: The Digital CPG Shelf

Consumer packaged goods (CPG) digital ad spending is expected to double this year from just three years ago, topping $37 billion, according to eMarketer figures for the US. The category will continue to grow by double-digits for years to come and is fueling the boom in retail media spending. 

It seems quaint to remember when digital transformation was the biggest hurdle brands faced. Now, while such growing pains persist, there are considerations like inflation and supply chain management to factor in. That’s all while trying to stay ahead of constant changes in consumer media behavior. 

During this webinar featuring a keynote by Insider Intelligence Principal Analyst Andrew Lipsman, you’ll learn how leading brands are using omnichannel strategies to stand out, build loyalty, and keep their products moving. 

Watch the recording
CPG and devices
CPG and devices

Speakers

David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Amanda Glen
SVP, Client Success, Mediaocean
Amanda Glen
SVP, Client Success, Mediaocean
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Amanda Glen
SVP, Client Success, Mediaocean
Amanda Glen
SVP, Client Success, Mediaocean
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark

Agenda

12:00 - 12:05 PM EDT

Introductory remarks

David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean

12:05 - 12:25 PM EDT

Digital Shelf for CPG Brands: How Omnichannel Will Power the Future of Retail Media

Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence

12:25 - 12:40 PM EDT

Maximizing Retail Media Budgets: The Value of Message Personalization

Rickey Davis
Sr. Director, DCO Strategy, Mediaocean

12:40 - 12:55 PM EDT

Fireside Chat: Omnichannel CPG Marketing Strategies

Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark

Amanda Glen
SVP, Client Success, Mediaocean

12:55 - 1:00 PM EDT

Closing Remarks

David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean

Watch now

Fill out the form to watch the webinar recording on-demand.

Any personal information you choose to share with us via this website will be handled in accordance with our privacy policy.

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2023 Mediaocean