Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Innovid
Protected by Mediaocean
Ad Infrastructure
Prisma Media
Prisma Finance
Prisma Production
Partner Network
Education
Resources
Resources
Events
Articles
Insights
Reports
Creative Showcase
Press coverage
Support
Contact Us
Log in to Mediaocean
Prisma
Prisma for Sellers
Innovid
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem with AI.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The foundational partner for omnichannel advertising, providing seamless orchestration across channels, formats, and devices
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV InnovidProtected by Mediaocean
Ad Infrastructure
Advanced, AI-driven media buying, optimization, and execution Prisma MediaPrisma FinancePrisma Production
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Education
Learn about self-certification courses and live training programs from Mediaocean education.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Creative Showcase
Impactful results from clients leveraging Innovid
Press coverage
Industry publications featuring Mediaocean and our leaders
Support
Contact us

The Mediaocean Current: The Digital CPG Shelf

Consumer packaged goods (CPG) digital ad spending is expected to double this year from just three years ago, topping $37 billion, according to eMarketer figures for the US. The category will continue to grow by double-digits for years to come and is fueling the boom in retail media spending. 

It seems quaint to remember when digital transformation was the biggest hurdle brands faced. Now, while such growing pains persist, there are considerations like inflation and supply chain management to factor in. That’s all while trying to stay ahead of constant changes in consumer media behavior. 

During this webinar featuring a keynote by Insider Intelligence Principal Analyst Andrew Lipsman, you’ll learn how leading brands are using omnichannel strategies to stand out, build loyalty, and keep their products moving. 

Watch the recording
CPG and devices
CPG and devices

Speakers

David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Amanda Glen Smith
Amanda Glen
SVP, Client Success, Mediaocean
Amanda Glen Smith
Amanda Glen
SVP, Client Success, Mediaocean
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Rickey Davis
Sr. Director, DCO Strategy, Mediaocean
Amanda Glen Smith
Amanda Glen
SVP, Client Success, Mediaocean
Amanda Glen Smith
Amanda Glen
SVP, Client Success, Mediaocean
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark
Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark

Agenda

12:00 - 12:05 PM EDT

Introductory remarks

David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean

12:05 - 12:25 PM EDT

Digital Shelf for CPG Brands: How Omnichannel Will Power the Future of Retail Media

Andrew Lipsman
Principal Analyst, Retail & Ecommerce, Insider Intelligence

12:25 - 12:40 PM EDT

Maximizing Retail Media Budgets: The Value of Message Personalization

Rickey Davis
Sr. Director, DCO Strategy, Mediaocean

12:40 - 12:55 PM EDT

Fireside Chat: Omnichannel CPG Marketing Strategies

Rachel Mervis
Global Programmatic Capability Lead, Kimberly-Clark

Amanda Glen
SVP, Client Success, Mediaocean

12:55 - 1:00 PM EDT

Closing Remarks

David Berkowitz
SVP of Corporate Marketing and Communications, Mediaocean

Watch now

Fill out the form to watch the webinar recording on-demand.

By submitting this form, you consent to the use of your data for marketing, as described in our Privacy Policy. You can withdraw your consent or exercise your data rights at any time by contacting us.

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Education
Resources
Events
Articles
Insights
Reports
Creative Showcase
Press coverage
Support
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Education
Resources   
Resources
Events
Articles
Insights
Reports
Creative Showcase
Press coverage
Support
Facebook Icon
Instagram Icon
LinkedIn Icon
Threads Icon
twitter
TikTok Icon
youtube
Privacy policy
Cookies policy
Terms and conditions
Do not sell or share my personal information
©2025 Mediaocean