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Insights

Featured

Mediaocean Team
22 Oct 2025

Mediaocean recognized for leadership, innovation, and more in 2025 Top Workplaces Awards

Honored across eight key areas for fostering a people-first, high-performing culture
Simeon Powers
13 Oct 2025

Cough, Cold & Creative: Best Practices for Advertising in Flu Season

With fierce competition, how can brands ensure their campaigns stand out from the rest during cold and flu season?
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Team Mediaocean
09 Oct 2025

Building the best hybrid culture: Mediaocean wins Remote Work Top Workplaces 2025

Recognized for the second year in a row for cultivating exceptional work environments from anywhere in the world.

Most recent

hands holding phone by TV
Anupam Gupta
06 Apr 2021

Why TikTok will revolutionise the sports industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Wave
Aaron Goldman
29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
water drop
Rachel Lyall
19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
abstract data
Aaron Goldman
16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
Aaron Goldman
11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
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Aaron Goldman
08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
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Aaron Goldman
04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
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Aaron Goldman
22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
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Bill Wise
12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.

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