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Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
Times are changing for media agencies - the advertising ecosystem has never been so complex.
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
The industry needs to provide usability that guides users and automation that takes human error out of the picture.
In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
