What’s top of mind for the advertising community? How did media spend fare in the first half of the year and what can we expect for the second half?
In this webinar, we provide an exclusive first look at our 2023 Mid-Year Advertising Outlook Report, featuring renowned research analyst Joanna O’Connell delving into data gathered from agencies, tech companies, and media providers.
Deborah Wahl, Forbes CMO Hall of Fame member and former SVP and CMO of General Motors, joins the conversation as well.
We cover the impact of macroeconomic conditions on ad spend, advancements in generative AI, cookieless identity resolution, dynamic creative personalization, brand safety and invalid traffic detection, and much more.
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