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A modern system of record for omnichannel advertising

A modern system of record for omnichannel advertising
Systems of record drive operational efficiency while also surfacing marketing intelligence, but they must evolve beyond workflow and "paying the bills" to synthesizing data and simplifying advertisers' day-to-day so they can focus on strategic decision-making.
Marketers must market the way consumers consume – seamlessly across channels. Systems of record connect buyers, sellers, and data transparently across the media supply chain but systems of engagement and systems of insight are needed to truly optimize media investment and maximize business outcomes.
Systems of record
operate as sources of truth for marketers
Systems of engagement
enable brand interaction with consumers
Systems of insight
aggregate and interpret data for decisioning
A modern system of record for omnichannel advertising
Download the white paper to learn how a modern system of record for omnichannel advertising brings everything together and ensures marketing intelligence permeates the ecosystem.
Thought leaders discuss the evolution.
Dive in to this Beet TV series, sponsored by Mediaocean, to hear from leaders across the marketing landscape on what is required to deliver on the promise of omnichannel advertising.
Lance Neuhauser
President, Mediaocean
Anupam Gupta
Chief Product Officer,
Deborah Wahl
CMO, General Motors
Deborah King
VP, Media Activation, Essence
Nicole Whitesel
EVP, Precision Omnichannel,
Publicis Media
Rishad Tobaccowala
Senior Advisor, Publicis Groupe
Alex Weinstein
SVP, Growth, Grubhub
George Manas
President & Chief Media Officer, OMD
Lauren Bernard
VP Marketplace Solutions,
A touch of magic.
Mediaocean, the modern system of record for omnichannel advertising, was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech (September 2020)
Reaching for omnichannel gold.
Tune in to our Q&A with guest speaker Joanna O’Connell, VP Principal Analyst, Forrester, on the steps marketers must take on the journey to truly embrace omnichannel advertising.
Download the modern system of record white paper
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