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Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
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The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
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  • A modern system of record for omnichannel advertising

    Mediaocean Team
    30 Sep 2020
    Mediaocean Team
    30 Sep 2020
    Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
water

Systems of record drive operational efficiency while also surfacing marketing intelligence, but they must evolve beyond workflow to synthesizing data.

Marketers must market the way consumers consume – seamlessly across channels. Systems of record connect buyers, sellers, and data transparently across the media supply chain but systems of engagement and systems of insight are needed to truly optimize media investment and maximize business outcomes.

Systems of record operate as sources of truth for marketers

Systems of engagement enable brand interaction with consumers

Systems of insight aggregate and interpret data for decisioning

Reports
Omnichannel

A modern system of record for omnichannel advertising

Download the white paper to learn how a modern system of record for omnichannel advertising brings everything together and ensures marketing intelligence permeates the ecosystem.

Download white paper

Thought leaders discuss the evolution

Mediaocean's Lance Neuhauser: Unlocking the Five I's of omnichannel advertising
Mediaocean's Anupam Gupta: Next-gen TV is top priority amid rapid changes
GM's Deb Wahl: TV nets now agile, flexible with upfront at a pivot point
Essence's Deborah King: Paid social requires ‘being a strategist at heart’
Publicis Media's Nicole Whitesel: Marketers still want greater OTT scale amid omnichannel convergence
Publicis Groupe's Rishad Tobaccowala: People want seamless interaction with companies and media’
Grubhub's Alex Weinstein: Strong results from cable TV spurred shift in media buys
OMD's George Manas: Omnichannel marketing has three crucial parts
Kinesso’s Lauren Bernard: We’ve come a long way in identity resolution

A touch of magic

Mediaocean, the modern system of record for omnichannel advertising, was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech (September 2020)

Read report

Reaching for omnichannel gold

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