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  • A modern system of record for omnichannel advertising

    Mediaocean Team
    30 Sep 2020
    Mediaocean Team
    30 Sep 2020
    Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
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Systems of record drive operational efficiency while also surfacing marketing intelligence, but they must evolve beyond workflow to synthesizing data.

Marketers must market the way consumers consume – seamlessly across channels. Systems of record connect buyers, sellers, and data transparently across the media supply chain but systems of engagement and systems of insight are needed to truly optimize media investment and maximize business outcomes.

Systems of record operate as sources of truth for marketers

Systems of engagement enable brand interaction with consumers

Systems of insight aggregate and interpret data for decisioning

A modern system of record for omnichannel advertising

Download the white paper to learn how a modern system of record for omnichannel advertising brings everything together and ensures marketing intelligence permeates the ecosystem.

A touch of magic

Mediaocean, the modern system of record for omnichannel advertising, was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech (September 2020)

Reaching for omnichannel gold

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