A modern system of record for omnichannel advertising
Systems of record drive operational efficiency while also surfacing marketing intelligence, but they must evolve beyond workflow and "paying the bills" to synthesizing data and simplifying advertisers' day-to-day so they can focus on strategic decision-making.
Marketers must market the way consumers consume – seamlessly across channels. Systems of record connect buyers, sellers, and data transparently across the media supply chain but systems of engagement and systems of insight are needed to truly optimize media investment and maximize business outcomes.
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Systems of record operate as sources of truth for marketers |
Systems of engagement enable brand interaction with consumers |
Systems of insight aggregate and interpret data for decisioning |
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A modern system of record for omnichannel advertising
Download the white paper to learn how a modern system of record for omnichannel advertising brings everything together and ensures marketing intelligence permeates the ecosystem.
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Thought leaders discuss the evolution.
Dive in to this Beet TV series, sponsored by Mediaocean, to hear from leaders across the marketing landscape on what is required to deliver on the promise of omnichannel advertising.
  President, Mediaocean |
  Chief Product Officer, Mediaocean |
  CMO, General Motors |
  VP, Media Activation, Essence |
  EVP, Precision Omnichannel, Publicis Media |
  Senior Advisor, Publicis Groupe |
  SVP, Growth, Grubhub |
  President & Chief Media Officer, OMD |
  VP Marketplace Solutions, Kinesso |
A touch of magic.
Mediaocean, the modern system of record for omnichannel advertising, was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech (September 2020)
Reaching for omnichannel gold.
Tune in to our Q&A with guest speaker Joanna O’Connell, VP Principal Analyst, Forrester, on the steps marketers must take on the journey to truly embrace omnichannel advertising.
Download the modern system of record white paper
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