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New York, NY - August 20, 2019 – Mediaocean, the foundational software provider for the advertising world, today announced it was named a finalist in the ninth annual Constellation SuperNova Awards for its work on a Blockchain production pilot for advertising media supply chain. Built using IBM’s Blockchain Platform, the solution tackled issues of transparency, trust and accountability in the advertising ecosystem. |
The presidential election is still over a year away but political ad spending is already revving up, especially in the digital market. Mediaocean CEO Bill Wise sits down with Yahoo Finance’s Julie Hyman, Adam Shapiro, and Brian Cheung to discuss the various types of advertisements candidates are paying attention to. |
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