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The Omnichannel Imperative

Welcome to the omnichannel imperative hub

Marketers need to market the way consumers consume – and this requires an all-encompassing approach. Watch industry leaders discuss the omnichannel imperative, surf through featured sessions, read our guide, and more.

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woman with many screens

Watch the Omnichannel Imperative event

Featured sessions

Industry leaders opine on the promise of omnichannel advertising
Joanna O'Connell, Forrester: The future of omnichannel advertising
Q&A: Melissa Grady, Cadillac CMO and Lance Neuhauser, Mediaocean President
Mediaocean announcement and product updates
Edward Norton and Bill Wise full conversation

The marketer's guide to omnichannel advertising

Based on technological advancements, media fragmentation, privacy considerations, and more, the advertising industry continues to rapidly evolve to meet heightened consumer expectations. Read the Marketer’s guide to omnichannel advertising and learn more about:   

  • The modern marketing landscape   

  • A new paradigm for media   

  • Critical attributes for omnichannel platforms 

Get the guide
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girl on computer with abstract imagery

Read more on the omnichannel imperative

Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
Aaron Goldman
29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
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Articles
Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance
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Bill Wise
15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
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Articles
Cookies, Omnichannel, CTV, Industry trends

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