Who's at the water cooler
Mediaocean's Megan Gall and Perianne Grignon had the pleasure of chatting with TikTok's Soniya Monga around the water cooler about key consumer and marketing trends, as well as how brands can get the most out of TikTok.
In this conversation, we cover:
- Leaning into creator content
- Jumping in on trends
- Co-creating within the community
- Scaling video and continually testing new content
- Syncing messaging to align with trends and timely events
- Being more relevant and engaging to target audiences.
- Using social ads management and personalization tools
Go behind the scenes
Sneak a peek at Flashtalking's reach & frequency and creative automation tools in action below.