Dear Mediaocean clients and partners,
We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C).
The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same: to provide the modern system of record for omnichannel advertising.
Update: July 29, 2020 – The acquisition has closed and 4C is now a part of Mediaocean.
At first blush, it seems like COVID-19 has changed everything this upfronts season. The high touch parties almost certainly won’t happen, and some leaders wonder if the upfronts as we know them will (or should) ever come back at all.
But scratch below the surface and you’ll see a different story. In fact, much of the turmoil of this upfronts season is just an acceleration of trends already in motion – and an opportunity to lean in to the benefits many of those changes offer.
New York (September 16, 2019) - Mediaocean, the foundational software provider for the advertising world, today announced that it has expanded its Asia-Pacific operations with two acquisitions, Zanthuu and PIN Systems, to meet the evolving needs of its customers in the Asia-Pacific market and globally. This builds on its acquisition of the Australia-based BCC AdSystems in January of 2016.
Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he is chief revenue officer at Mediaocean.
McGrory brings his seasoned perspective to the podcast studio this week for a wide-ranging discussion of the early days of programmatic and how the industry continues to morph.
As marketers follow the consumers and as more media budgets move digital, the industry has struggled with fundamental transparency issues – supply chain transparency, brand safety, media tracking and measurement, and the advertiser-agency relationship.
Chicago, IL & New York, NY – September 12, 2017 – Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
