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New York, NY - March 22, 2021 - Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform.
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The world of ad tech and mar tech has significantly evolved over the years. Hear from industry experts as they explore opportunities and advances within the industry, reflect on the influence of mar tech and ad tech in our everyday lives, and discuss Mediaocean's role in leading the conversation as the mission-critical platform for omnichannel advertising.
Mediaocean is excited to announce the general release of new planning and optimization capabilities in Prisma for local TV. These new capabilities help to automate local TV planning with historical and predictive intelligence that optimizes local TV investments.
Systems of record drive operational efficiency while also surfacing marketing intelligence, but they must evolve beyond workflow to synthesizing data.
Marketers must market the way consumers consume – seamlessly across channels. Systems of record connect buyers, sellers, and data transparently across the media supply chain but systems of engagement and systems of insight are needed to truly optimize media investment and maximize business outcomes.
Systems of record operate as sources of truth for marketers
Earlier this week we announced that Mediaocean has acquired 4C.
