The pandemic caused chaos, but it was a more predictable breed of chaos than what came after. At the time, grocery spending was up while restaurant visits dropped. Air travel took a hit, but miles traveled by car spiked. Comfort food was in high demand, and so were baking supplies for preparing treats at home.
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More global brands are launching or enhancing their omnichannel marketing strategies. But what is omnichannel marketing? And how can you make it work for your organization?
Omnichannel marketing overview
A textbook definition would be that omnichannel marketing is a type of marketing strategy that uses multiple channels to reach and engage customers. The goal of omnichannel marketing is to create a seamless customer experience across all channels, including in-person, online, and mobile.
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Here at Mediaocean, we believe in a future for advertising where “programmatic” is more than a media type - it’s a mindset. It’s automated, iterative, integrated converged media planning, buying and measurement, all infused with data. We have a track record of leading the industry in that charge, all while helping top agencies and marketing teams transform across media channels.
Read article on Econsultancy.
Read the article on the ANA website.
