Full event info on Advertising Week.
Read the article on TV REV.
Visit the event site.
Download the white paper here.
Watch the video on TVREV.
ConnectED is part of Mediaocean’s Connect Series, which fosters ad tech education and real world omnichannel learning through inquiry, conversation, and openness. Industry thought leaders from all over the world share unique viewpoints, candid experiences, plus work-related wins and setbacks from macro and micro perspectives.
OTT advertising is at the peak of its inflated expectations and sits alone at the very top of Gartner's 2021 Hype Cycle for Digital Advertising.
As TV viewing habits continue to trend towards digital platforms, the inclination fuels Mediaocean's ongoing investment in the merging of linear and streaming inventory to eliminate friction for media buyers.
Read the article and watch the video on TV[R]EV.
