Thursday, January 6
Live streamed during CES
12-4pm PST
Industry experts take the virtual stage to dive into debate on the roles of neutrality, transparency, accountability, and inclusivity in our ecosystem. See the detailed agenda below and register to watch the recording.
Detailed Agenda
12:00–12:15pm PST: Introduction and Market Research
Get an exclusive preview of new market research from Mediaocean along with a 2022 outlook for the industry.
- Aaron Goldman, CMO, Mediaocean
12:15–12:45pm PST: Panel — Knowledge is Power
There's been a years-long drive for greater transparency and accountability in the marketing ecosystem and how we use consumer data. This session will discuss progress against that goal and whether the media supply chain is truly more of an "open book" than it was previously.
- Eric Austin, Senior Director, P&G
- Vikram Somaya, Chief Data and Analytics Officer, PepsiCo
- Moderator: Joanna O'Connell, VP, Principal Analyst, Forrester Research
12:45-1:00pm PST: POV on Independence
As the longest-tenured ad tech company (2022 marks 55 years since Donovan Data Systems was founded) Mediaocean has a unique perspective on what it means to be an independent player in the ecosystem and why neutrality is so important for brands, agencies, media companies, and tech partners.
- Bill Wise, Co-Founder and CEO, Mediaocean
1:00–1:25pm PST: Fireside Chat — Is 'Neutral and Independent' Still Worth Fighting For?
Despite the incredible advances in data-driven advertising, marketers are still heavily reliant on large ad platforms to guide their spending decisions. In this conversation, Omnicom's Megan Pagliuca and Big Technology's Alex Kantrowitz will discuss the pursuit of independently managed and measured campaigns, what's standing in the way and how agencies and advertisers can build on their progress.
- Alex Kantrowitz, Journalist and Founder, Big Technology
- Megan Pagliuca, Chief Activation Officer, Omnicom Media Group
1:25-1:30pm PST: POV on Brand Suitability
With the continued fragmentation of media and rise of CTV, concerns over brand safety and fraud are abundant and well-founded. We'll hear how verification solutions built for the sell-side can be used by the buy-side to certify impressions at the source and deliver trusted traffic.
- Asaf Greiner, GM, Verification, Mediaocean
1:30–2:15pm PST: Panel — Insisting on an Inclusive Media Supply Chain
Many brands and agencies now have systems in place to ensure media, tech, and services partners are truly representative of the multicultural world we live in. This session will assess the progress and explore how a DEI approach to ad buying and selling is ultimately good for marketing performance.
- Nii A Ahene, Chief Strategy Officer, Tinuiti
- Hugh Garvey, Editor in Chief, Sunset Publishing
- Rachel Lowenstein, Managing Director of Inclusive Innovation, GroupM
- Moderator: Nicole Brown, SVP People & Culture, Mediaocean
2:15-2:20pm PST: POV on Converged TV + Video
With so much focus on the growth of connected TV it can be easy to forget about linear but we must stay focused on the "big picture" and understand how to plan, buy, and measure video holistically across traditional, streaming, and digital channels.
- John Nardone, President, Mediaocean
2:20–3:05pm PST: Panel — Getting Past the 'CTV' Conversation
This industry loves to talk about CTV as the next big thing, but in fact it's just one piece in a larger jigsaw puzzle of TV viewing and distribution models (albeit a large piece). The next stage of TV advertising will integrate all forms of media that appears on "TV glass" into a single, centrally managed buy. But how do we get there?
- Nancy Marzouk, CEO, MediaWallah
- Ross McCray, CEO, VideoAmp
- Karthik Rao, COO, Nielsen
- Matt Spiegel, EVP Marketing Solutions, Head of Media Vertical, TransUnion
- Moderator: Stephanie Dorman, Chief Customer Officer, Mediaocean
3:05-3:15pm PST: POV on Partnerships
We've all seen (and some of us have memorized) the Lumascape. With so many companies competing throughout the media supply chain how can we ensure win-win outcomes for all involved? And, more importantly, how can we ensure that solutions are additive in value to brands, agencies, and publishers and not just cannibalizing or duplicating efforts? With over 3,500 partners connected through its platform, Mediaocean is in a unique position to understand the connective tissue and important of partnerships for our industry.
- Lance Neuhauser, President, Commercial, Mediaocean
3:15–4:00pm PST: Panel — Network Effects
With demand outstripping supply, broadcasters are in the driver's seat in the emerging CTV space and are poised to play a central role in answering many of its stickiest questions. How should the industry handle user data, collaborate with buyers and measure the impact of media investments? In this session, top media executives discuss these issues from the broadcasters' perspective, detailing their key initiatives and what they expect in 2022.
- Kelly Abcarian, EVP, Measurement & Impact, Advertising & Partnerships, NBCUniversal
- David Levy, CEO, Open AP
- Radha Subramanyam, Chief Research & Analytics Officer, CBS
- Moderator: Megan Jones, EVP Head of Media, Digitas North America
