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The Omnichannel Imperative: Up Close to the Upfronts

ONLINE EVENT

This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.

View recording
people looking at tv
people looking at tv

Meet the speakers

Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal
Katie Klein
U.S. President, Integrated Investment at PHD
Katie Klein
U.S. President, Integrated Investment at PHD
Michael Lampert
Global Marketing Data Lead at Mondelēz International
Michael Lampert
Global Marketing Data Lead at Mondelēz International
Cara Lewis
EVP, Head of US Media Investment at dentsu Amplifi
Cara Lewis
EVP, Head of US Media Investment at dentsu Amplifi
Samantha Rose
SVP, Advanced TV & Video Solutions at Horizon Media
Samantha Rose
SVP, Advanced TV & Video Solutions at Horizon Media
Andre Swanston
CEO & Co-Founder at Tru Optik, a TransUnion Company
Andre Swanston
CEO & Co-Founder at Tru Optik, a TransUnion Company
Kristin Wnuk
Head of Local Sales at Roku
Kristin Wnuk
Head of Local Sales at Roku
Lance Neuhauser
Host: President at Mediaocean
Lance Neuhauser
Host: President at Mediaocean
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal
Katie Klein
U.S. President, Integrated Investment at PHD
Katie Klein
U.S. President, Integrated Investment at PHD
Michael Lampert
Global Marketing Data Lead at Mondelēz International
Michael Lampert
Global Marketing Data Lead at Mondelēz International
Cara Lewis
EVP, Head of US Media Investment at dentsu Amplifi
Cara Lewis
EVP, Head of US Media Investment at dentsu Amplifi
Samantha Rose
SVP, Advanced TV & Video Solutions at Horizon Media
Samantha Rose
SVP, Advanced TV & Video Solutions at Horizon Media
Andre Swanston
CEO & Co-Founder at Tru Optik, a TransUnion Company
Andre Swanston
CEO & Co-Founder at Tru Optik, a TransUnion Company
Kristin Wnuk
Head of Local Sales at Roku
Kristin Wnuk
Head of Local Sales at Roku
Lance Neuhauser
Host: President at Mediaocean
Lance Neuhauser
Host: President at Mediaocean

View the recording

Fill out the form to view the recording of The Omnichannel Imperative: Up Close to the Upfronts

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