Industry-leading MRC-accredited Ad Verification

Faster campaigns, no tag wrapping

Single-source data, less mix-and-match

Real attribution, less guesswork
Invalid Traffic (IVT) & Ad Fraud
Ensuring online ads are seen by real human beings
Recognized by MRC and provide proper classification for any brand or vertical to act
- Fraud detection is flagged, and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act
- Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged
Every impression is measured, unlike other providers who use sampling methodologies
- We support a full range of fraud categories and industry-leading detail
- Continuously updated fraud-detection logic
- Highly deterministic approach – each impression is scored. Less reliance on statistical models than other providers
Viewability
Ensuring that online ads are viewable
New levers to help drive ROI
- Automatically measures seconds-in-view
- Expertise in detecting manipulation of viewability
- Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards
- Attention metrics: insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement
Brand Safety
Ensuring that content displayed adjacent is not objectionable
Featuring real-time blocking, and aligned to new industry standards, along with customization
- We support the 11 content categories standardized by IAB Tech Lab and GARM as “sensitive topics” which are routinely excluded by agencies and brand safety tools.
- We also have the ability for a brand or agency to upload custom lists of keywords to avoid, in the URL or from the content of the page, including the ability for sentiment detection.
Invalid Traffic (IVT) & Ad Fraud
Ensuring online ads are seen by real human beings
Recognized by MRC and provide proper classification for any brand or vertical to act
- Fraud detection is flagged, and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act
- Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged
Every impression is measured, unlike other providers who use sampling methodologies
- We support a full range of fraud categories and industry-leading detail
- Continuously updated fraud-detection logic
- Highly deterministic approach – each impression is scored. Less reliance on statistical models than other providers
Viewability
Ensuring that online ads are viewable
New levers to help drive ROI
- Automatically measures seconds-in-view
- Expertise in detecting manipulation of viewability
- Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards
- Attention metrics: insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement
Brand Safety
Ensuring that content displayed adjacent is not objectionable
Featuring real-time blocking, and aligned to new industry standards, along with customization
- We support the 11 content categories standardized by IAB Tech Lab and GARM as “sensitive topics” which are routinely excluded by agencies and brand safety tools.
- We also have the ability for a brand or agency to upload custom lists of keywords to avoid, in the URL or from the content of the page, including the ability for sentiment detection.
Improve media ROAS with integrated verification

Eliminate waste

Improve planning

Avoid bad content
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