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  • Protected Media by Mediaocean

    Schedule a demo

Industry-leading MRC-accredited Ad Verification

Faster campaigns, no tag wrapping

Even when tag wrapping is automated, there are still plenty of potential workflow and technical issues. With all the integrated in the platform, the need for wrapping goes away.​

Single-source data, less mix-and-match

Analyze and optimize campaigns including verification data without coordinating across multiple vendors, or worse, paying to export and combine verification data with ad delivery data.​

Real attribution, less guesswork

Signals like viewability and brand safety can contribute to key KPIs, but identity, attribution and other ​in-house components can provide an accurate view of success than verification signals alone.​
Invalid Traffic (IVT) & Ad Fraud

Invalid Traffic (IVT) & Ad Fraud

Ensuring online ads are seen by real human beings

  •  

Recognized by MRC and provide proper classification for any brand or vertical to act

  • Fraud detection is flagged, ​and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act​
  • Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged​
    ​

Every impression is measured, unlike other providers who use sampling methodologies

  • We support a full range of fraud categories and industry-leading detail​
  • Continuously updated fraud-detection logic​
  • Highly deterministic approach – each impression is scored.  Less reliance on statistical models than other providers​
  •  
Viewability

Viewability

Ensuring that online ads are viewable​

New levers to help drive ROI​

  • Automatically measures seconds-in-view ​
  • Expertise in detecting manipulation of viewability​
  • Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards​
  • Attention metrics: insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement​
Brand Safety

Brand Safety

Ensuring that content displayed adjacent is not objectionable​​

Featuring real-time blocking, and aligned to new industry standards, along with customization​

  • ​We support the 11 content categories standardized by IAB Tech Lab and GARM as “sensitive topics” which are routinely excluded by agencies and brand safety tools.   ​
  • ​We also have the ability for a brand or agency to upload custom lists of keywords to avoid, in the URL or from the content of the page, including the ability for sentiment detection.​
+
Invalid Traffic (IVT) & Ad Fraud

Invalid Traffic (IVT) & Ad Fraud

Ensuring online ads are seen by real human beings

  •  

Recognized by MRC and provide proper classification for any brand or vertical to act

  • Fraud detection is flagged, ​and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act​
  • Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged​
    ​

Every impression is measured, unlike other providers who use sampling methodologies

  • We support a full range of fraud categories and industry-leading detail​
  • Continuously updated fraud-detection logic​
  • Highly deterministic approach – each impression is scored.  Less reliance on statistical models than other providers​
  •  
+
Viewability

Viewability

Ensuring that online ads are viewable​

New levers to help drive ROI​

  • Automatically measures seconds-in-view ​
  • Expertise in detecting manipulation of viewability​
  • Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards​
  • Attention metrics: insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement​
+
Brand Safety

Brand Safety

Ensuring that content displayed adjacent is not objectionable​​

Featuring real-time blocking, and aligned to new industry standards, along with customization​

  • ​We support the 11 content categories standardized by IAB Tech Lab and GARM as “sensitive topics” which are routinely excluded by agencies and brand safety tools.   ​
  • ​We also have the ability for a brand or agency to upload custom lists of keywords to avoid, in the URL or from the content of the page, including the ability for sentiment detection.​

Improve media ROAS with integrated verification

Eliminate waste

Without verification, marketers end up paying for ads that won’t have any impact on their business objectives – either ads that are never seen by viewers because they are offscreen, or worse, ads that are fraudulent and fund further criminal activity.​

Improve planning

Understanding what media is most effective and optimizing towards it is difficult or impossible without ending the cycle of media planning based on impressions that have no value. ​

Avoid bad content

Protect your brand from objectionable content and target the content that will make a positive impact with contextual targeting.​

In the news

MRC Flashtalking
Mediaocean Team
28 Feb 2023

Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV

Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
logo
Flashtalking, CTV
Flashtalking
Mediaocean Team
12 May 2022

Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
logo
Verification
Asaf
Anna Zhadan
30 Mar 2022

Asaf Greiner, Protected Media, and the battle against ad fraud

A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
logo
Ad Fraud, Verification

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