Industry-leading MRC-accredited Ad Verification
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For advertisers, Protected Media is an MRC-accredited and trusted verification partner that is integrated into ad serving and provides a single source of truth. Protected is also innovating CTV and pre-bid verification to drive greater accuracy and operational efficiency. Our approach delivers measurements that matter, drives cost savings, and ensures compliance.
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For publishers, Protected Media is an MRC accredited and trusted verification partner and innovator who is working with publishers to protect their brand and supply while ensuring the highest quality traffic and delivery.
Invalid Traffic (IVT) & Ad Fraud
Next level fraud-detection
Recognized by MRC and provide proper classification for any brand or vertical to act
- Fraud detection is flagged, and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act
- Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged
Every impression is measured, unlike other providers who use sampling methodologies
- We support a full range of fraud categories and industry-leading detail
- Continuously updated fraud-detection logic
- Highly deterministic approach – each impression is scored. Less reliance on statistical models than other providers
Viewability
Ensuring that online ads are viewable
New levers to help drive ROI
- Automatically measures seconds-in-view
- Expertise in detecting manipulation of viewability
- Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards
Brand Safety & Suitability
Ensuring that content displayed adjacent is not objectionable
Featuring real-time blocking and monitoring
- Aligned to IAB and GARM industry standards.
- Customizable category sensitivity thresholds.
- We support custom categories, keywords, language, geographic, and URL lists, including the ability for sentiment detection to ensure your brand's nuanced needs are met.
Made for Advertising (MFA) Detection
Empowering advertisers to control what is suitable for their brand
- Detection of sites with high ad-to-content ratios, incentivized traffic sources, and sites that are structured against best practices like keyword stuffing and poorly structured code bases.
- Provide exclusion lists to partners to optimize away from, reducing media waste and increasing return on investment.
Attention & Engagement
Using Attention to drive performance
- Attention metrics; insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement.
- Combining exposure, attention, context and relevancy to generate a score, results in actionable insights for maxim impact.
Invalid Traffic (IVT) & Ad Fraud
Next level fraud-detection
Recognized by MRC and provide proper classification for any brand or vertical to act
- Fraud detection is flagged, and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act
- Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged
Every impression is measured, unlike other providers who use sampling methodologies
- We support a full range of fraud categories and industry-leading detail
- Continuously updated fraud-detection logic
- Highly deterministic approach – each impression is scored. Less reliance on statistical models than other providers
Viewability
Ensuring that online ads are viewable
New levers to help drive ROI
- Automatically measures seconds-in-view
- Expertise in detecting manipulation of viewability
- Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards
Brand Safety & Suitability
Ensuring that content displayed adjacent is not objectionable
Featuring real-time blocking and monitoring
- Aligned to IAB and GARM industry standards.
- Customizable category sensitivity thresholds.
- We support custom categories, keywords, language, geographic, and URL lists, including the ability for sentiment detection to ensure your brand's nuanced needs are met.
Made for Advertising (MFA) Detection
Empowering advertisers to control what is suitable for their brand
- Detection of sites with high ad-to-content ratios, incentivized traffic sources, and sites that are structured against best practices like keyword stuffing and poorly structured code bases.
- Provide exclusion lists to partners to optimize away from, reducing media waste and increasing return on investment.
Attention & Engagement
Using Attention to drive performance
- Attention metrics; insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement.
- Combining exposure, attention, context and relevancy to generate a score, results in actionable insights for maxim impact.
Improve media ROAS with integrated verification
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Redefined
The current verification model doesn’t lend itself to advertisers’ needs today. Our tailored approach ensures advertisers get what they need, and our continuous innovation allows for more agile ways to stay protected.
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Automated reconciliation
Integrated with Prisma for seamless invoice reconciliation. Automated reports can be sent to identified partners as desired for invoice reconciliation.
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Superior service
Rely on the support of a hands-on, localized service team comprised of industry experts.
Drop us a line
Talk to a Protected Media expert about the leading MRC-accredited ad verification solution for both advertisers and publishers.
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