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Protected Media by Mediaocean
Industry-leading MRC-accredited Ad Verification
Faster campaigns, no tag wrapping
Even when tag wrapping is automated, there are still plenty of potential workflow and technical issues. With all the integrated in the platform, the need for wrapping goes away.
Single-source data, less mix-and-match
Analyze and optimize campaigns including verification data without coordinating across multiple vendors, or worse, paying to export and combine verification data with ad delivery data.
Real attribution, less guesswork
Signals like viewability and brand safety can contribute to key KPIs, but identity, attribution and other in-house components can provide an accurate view of success than verification signals alone.
Invalid Traffic (IVT) & Ad Fraud
Ensuring online ads are seen by real human beings
Recognized by MRC and provide proper classification for any brand or vertical to act
- Fraud detection is flagged, and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act
- Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged
Every impression is measured, unlike other providers who use sampling methodologies
- We support a full range of fraud categories and industry-leading detail
- Continuously updated fraud-detection logic
- Highly deterministic approach – each impression is scored. Less reliance on statistical models than other providers
Viewability
Ensuring that online ads are viewable
New levers to help drive ROI
- Automatically measures seconds-in-view
- Expertise in detecting manipulation of viewability
- Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards
- Attention metrics: insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement
Brand Safety
Ensuring that content displayed adjacent is not objectionable
Featuring real-time blocking, and aligned to new industry standards, along with customization
- We support the 11 content categories standardized by IAB Tech Lab and GARM as “sensitive topics” which are routinely excluded by agencies and brand safety tools.
- We also have the ability for a brand or agency to upload custom lists of keywords to avoid, in the URL or from the content of the page, including the ability for sentiment detection.
Invalid Traffic (IVT) & Ad Fraud
Ensuring online ads are seen by real human beings
Recognized by MRC and provide proper classification for any brand or vertical to act
- Fraud detection is flagged, and we provide next-level of classifications in order to explain what kind of fraud is occurring to better equip an advertiser to act
- Our technology is classified and uses machine learning and has a high degree of certainty, again providing further classification to the reason for being flagged
Every impression is measured, unlike other providers who use sampling methodologies
- We support a full range of fraud categories and industry-leading detail
- Continuously updated fraud-detection logic
- Highly deterministic approach – each impression is scored. Less reliance on statistical models than other providers
Viewability
Ensuring that online ads are viewable
New levers to help drive ROI
- Automatically measures seconds-in-view
- Expertise in detecting manipulation of viewability
- Common standards (IAB, GroupM) built-in, but threshold settings also highly customizable to client standards
- Attention metrics: insight into time-on-page and on-page behaviors such as clicks, cursor movement and other engagement
Brand Safety
Ensuring that content displayed adjacent is not objectionable
Featuring real-time blocking, and aligned to new industry standards, along with customization
- We support the 11 content categories standardized by IAB Tech Lab and GARM as “sensitive topics” which are routinely excluded by agencies and brand safety tools.
- We also have the ability for a brand or agency to upload custom lists of keywords to avoid, in the URL or from the content of the page, including the ability for sentiment detection.
Improve media ROAS with integrated verification
Eliminate waste
Without verification, marketers end up paying for ads that won’t have any impact on their business objectives – either ads that are never seen by viewers because they are offscreen, or worse, ads that are fraudulent and fund further criminal activity.
Improve planning
Understanding what media is most effective and optimizing towards it is difficult or impossible without ending the cycle of media planning based on impressions that have no value.
Avoid bad content
Protect your brand from objectionable content and target the content that will make a positive impact with contextual targeting.
In the news
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
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