Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Intelligence
Global plans (Lumina)
Management
Buyer workflow (Prisma)
Social (Scope/Flashtalking)
Flashtalking by Mediaocean
Finance
Billing and payments (Spectra/Ignitia)
Partners
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Intelligence
Unified data across media types, channels, and vendors to extract actionable intelligence Plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
Finance
Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)
Partners
Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
Woman on phone
Woman on phone
  • Boost outperforms target KPIs with always-on campaign

    Mediaocean Team
    19 Jun 2019
    Mediaocean Team
    19 Jun 2019
    Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
Woman on phone

Background

Boost is a UK energy provider known for their pay-as-you-go energy plans. Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.

Challenge

Boost sought to increase brand awareness on Facebook and Instagram while maintaining high quality traffic to their site. Competing in an aggressive market, they needed to reach an effective audience and drive engagement throughout the campaign. In order to measure campaign success, they identified benchmarks focused on click-through-rate, cost-per-click and cost-per-view.

Solution

Using Mediaocean affinities, Boost was able to perform granular targeting, reaching the most relevant audiences. Partnering with the Mediaocean team, they launched two always-on upper funnel campaigns: a traffic campaign, and a video view campaign. Utilizing Mediaocean’s rules-based optimization tool, Boost was able to optimize spend toward the best performing audiences for the campaigns to ensure the best metrics. The traffic campaign used rules-based optimization to drive traffic towards the landing page to drive awareness, while the video view campaign was optimized towards 10-second video views.

Results

Both the traffic campaign and video view campaign outperformed the benchmarked metrics.

The traffic campaign drove:

  • click-through-rate 400% above benchmark
  • cost-per-click 31% below benchmark

 

The video views campaign drove:

  • view-through-rate 293% above benchmark
  • cost-per-view 88% below benchmark
Case studies
Social, Media Intelligence, Media Management, Data

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Intelligence
Management
Finance
Partners
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Intelligence
Management
Finance
Partners
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2022 Mediaocean