If you’re like most digital marketers, the workflow for executing, trafficking, and reporting on digital ad campaigns continues to become more complex and cumbersome. And for advertisers who have chosen to compile their own best-in-breed partnership stack, that complexity is amplified.
Over the years at Flashtalking, as we’ve built the industry-leading dynamic creative and personalization platform, we’ve seen and heard firsthand the challenges that come with managing dual ad servers. Although brands benefit from the customization, efficiency, and performance of our personalization tools, adding a second ad server introduces inefficiencies to an already extensive ad operations process. Essentially creating a duplicative trafficking workflow that extends time-to-market and introduces a greater opportunity for error.
Which is why we are excited to announce that Flashtalking by Mediaocean is now fully integrated with Google Campaign Manager 360 (Google’s ad serving platform).
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as the secondary ad server for personalization, you’ll experience a drastically simplified process that allows you to activate campaigns on both platforms from a single interface.
With our new integration, you’ll...
- Reduce errors. (Streamlining your digital marketing process means cutting down the number of steps it takes to launch a campaign.)
- Work smarter, not harder. (The fewer steps in a process, the more efficient – and less problematic – it will be to run.)
- Improve efficiency. (Combine manual tasks in a one-click solution, instead of having them spread across multiple applications.)
- Maintain choice and control. (No longer forced to choose between the caliber of your partnerships and workflow efficiency.)
In a world of complexity, this offers a way to streamline your workflow, get rid of redundant tasks, and spend more time on what matters most: creating and managing great content for your clients.
Get in touch today and let’s talk details! 😊
And keep your eyes peeled for an upcoming announcement: incorporating Mediaocean buyer workflow (Prisma) to the process for the easiest, one-click workflow yet!