As part of #OurPartnershipCommitment, Chief Product Officer Anupam Gupta represented Mediaocean at NBCUniversal’s ONE22 event this week to announce an innovation with Salesforce that adds an automation layer to NBCU’s One Platform that streamlines workflows for planners and buyers.
From the SNL stage at Studio 8H in New York City’s Rockefeller Center, Anupam shared, “While today’s media ecosystem is filled with complexity, we don’t believe high-performing, optimized media plans have to be complicated.” Anupam emphasized that this will be a relief for planners and buyers who can further rely on our buyer workflow to reduce the need to rely on back-and-forth email exchanges or offline manual processes.
A press release from NBCU noted, “To drive efficiency for the media planning process, NBCUniversal, together with Salesforce and Mediaocean, is offering the industry a new way to create, manage and automate converged RFPs across linear and digital.” This One Platform enhancement will be available for all agencies and publishers later this year.
Mediaocean’s omnichannel ad platform supports both national TV and digital. Select agencies are running pilots using the new integrations. The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Anupam also noted the importance of supporting multiple currencies. “We are building multiple currencies into this converged workflow, and we are collaborating with NBCU as well as other agency and media partners to ensure that our systems can be prepared for the multi-currency future ahead.”
