More global brands are launching or enhancing their omnichannel marketing strategies. But what is omnichannel marketing? And how can you make it work for your organization?
A textbook definition would be that omnichannel marketing is a type of marketing strategy that uses multiple channels to reach and engage customers. The goal of omnichannel marketing is to create a seamless customer experience across all channels, including in-person, online, and mobile.
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NEW YORK, NEW YORK, January 6, 2021 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the rapidly-growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders.
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NEW YORK, October 28, 2021 (GLOBE NEWSWIRE) – Mediaocean, the mission-critical platform for omnichannel advertising, today announced that it has been named a Leader by Gartner, Inc.
NEW YORK--(October 21, 2021)--Mediaocean, the mission-critical platform for omnichannel advertising, has announced new leadership roles for some of its current executives and others who joined the company following its acquisition and integration of Flashtalking, the leading independent ad management platform.
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