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NEW YORK, June 7, 2022 (GLOBE NEWSWIRE) – Mediaocean, the mission-critical platform for omnichannel advertising, announced that it has acquired Drishyam AI, a software company that automates the process of identifying the content of ads, interpreting their meaning, and optimizing them at scale. Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
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We all know digital ad campaigns require active management and optimization to ensure continual improvement and maximum ROI. But not everyone understands how buy-side ad servers are best positioned to meet agency and advertiser needs in the fast-approaching new world of Converged TV (CTV) + Video advertising. Let’s examine why.
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