The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer.
With The Trade Desk’s market cap above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are scaling and consolidating their positions globally.
When building up a tech stack, you want to avoid three key frustrations: solutions that require additional log-ins, more data to extract, and lengthy ramp-up to incorporate in their own workflows. Mediaocean's Connect knows this well. In fact, an entire arm of business has been built in order to help clients’ simplify their integration of the latest tools, technologies, and suppliers. We outline what some of those basic principles are so you can use in them when building your own tech stack.
Succeeding in the modern workforce requires a certain agility and resilience in the face of change. And nowhere is this truer than in advertising technology, especially with the growing focus on using it to automate our work. Advertisers and agencies are right to embrace the new technology to help deliver effective advertising, more efficiently.
Check out Ramsey McGrory’s recent podcast with AdExchanger on the past and future of digital advertising.
Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium.