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The Coronavirus pandemic has re-shaped the way businesses everywhere are operating for the foreseeable future. For the advertising ecosystem, that means re-calibrating every decision to account for new business conditions, audience behavior, and consumer spending patterns. Based on what we’ve seen so far, here are four strategic shifts taking hold throughout the pandemic:

As the uncertainty of COVID-19 sweeps the globe, that apprehension also applies to marketing plans and how they will be affected.