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If history teaches us anything about monopolies, duopolies or any other defined industry hierarchy, it’s this: Nothing lasts forever. Just ask AOL. Or Napster. Or MySpace.

The industry has had enough talk about blockchain...or has it? 2018-2019 saw the hype cycle of blockchain surge, and now the topic is beginning to simmer down with real solutions starting to take form–along with brand and agencies beginning to benefit from its innovation.