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by Mediaocean Marketing

With less than two weeks to go before the UK is due to leave the EU on 31st October, it’s still anyone’s guess as to whether a deal will be achieved. 

Local TV continues to be an important venue for advertisers to reach key audiences. eMarketer predicts that by 2022, local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend. And 2020 will be a gigantic year given the election year. So, while much has been written about the decline in local, it’s more of a transformation than a real decline.