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As a marketing or advertising leader, you hold the keys to the world’s 360-degree experience with your brand. Evolving forces on the battleground don’t make it any easier - nimble/adaptable D2C brands, a saturated digital marketplace from product proliferation, and an increasingly complex and opaque advertising ecosystem.

The advertising archetype changed dramatically in the 2010’s from the likes of digital transformation, changes to data privacy, and digital media coming to forefront on how to successfully engage with one’s customers. We’ve done our best to capture all the momentous events across advertising in the last 10 years.