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Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
