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According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
