Mediaocean blog insights

02 May 2022
Supporting women in tech with new career opportunities
Mediaocean Team
02 May 2022
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
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25 Apr 2022
John Nardone honored with Outstanding Leadership Award
Mediaocean Team
25 Apr 2022
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
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07 Apr 2022
How advertising can help drive acceptance
Charlie Alfarah, M.Ed.
07 Apr 2022
Welcoming diversity in all its forms means we get to hire the best people anywhere, whoever they are.
Read the essay
28 Mar 2022
Mediaocean honored as a best workplace in India
Nicole Brown
28 Mar 2022
Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
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23 Mar 2022
Announcing new innovations with NBCUniversal to automate converged TV workflows
David Berkowitz
23 Mar 2022
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Get the details

Mediaocean Team

09 Mar 2022

Global airline boosts flight searches by leveraging SA360 integration

Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.

Case studies

Social Ads, search, travel

Mediaocean Team

19 May 2021

Canvas Worldwide sees efficiency gains working with Mediaocean

Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.

Case studies

Closed ecosystems, Agencies, Creative Hub

Mediaocean Team

24 Oct 2020

National seafood restaurant and their media agency garner visitation lift with TV reach extension

A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.

Case studies

Media Management

Mediaocean Team

24 Oct 2020

Cow & Gate achieves efficient spend with smart groups

Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.

Case studies

Social, Media Management

Mediaocean Team

24 Oct 2020

PayPal syncs Facebook ads with TV programs to increase brand awareness

PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.

Case studies

Social, Media Management, TV sync

Mediaocean Team

01 May 2020

The Kite Factory helps UNICEF win donations with affinity audiences

UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.

Case studies

Social, Media Intelligence, Data

Mediaocean Team

10 Mar 2020

Appliance brand sees incremental ROAS with Mediaocean's Amazon solution

A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.

Case studies

eCommerce, Media Management

Mediaocean Team

02 Mar 2020

Mindshare helps tech company scale custom audiences with media management target sets

A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.

Case studies

Social, Media Intelligence, Media Management, Data

Mediaocean Team

02 Mar 2020

Mindshare helps tech company drive revenue by leveraging source of truth data

A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.

Case studies

Social, Media Intelligence, Data

Mediaocean Team

05 Feb 2020

Jellyfish helps UGG drive increased revenue with implementation of target sets

Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.

Case studies

Social, Media Intelligence

Mediaocean Team

05 Feb 2020

Ahalogy saves time and money with automated QA solution

Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.

Case studies

Social, Media Intelligence

Mediaocean Team

31 Jan 2020

Telenor Pakistan and OMD drive engagement and revenue with sport sync

Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.

Case studies

Social, Media Management

Mediaocean Team

09 Jul 2019

Woodford Reserve improves video performance syncing Twitter ads to Kentucky Derby

Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.

Case studies

Social, Media Management, TV sync

Mediaocean Team

24 Jun 2019

Merkle | Periscopix increases Legal & General’s quote completion rate using affinities

Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.

Case studies

Social, Media Intelligence, Data

Mediaocean Team

19 Jun 2019

Boost outperforms target KPIs with always-on campaign

Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.

Case studies

Social, Media Intelligence, Media Management, Data

Mediaocean Team

11 Jan 2019

Unilever Wall’s drives engagement with sport sync during FIFA World Cup

Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.

Case studies

Social, Media Management, TV sync

Mediaocean Team

13 Jun 2018

Manning Gottlieb improves engagement and view-through rate by targeting emoji on Twitter

Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.

Case studies

Social, Media Management

Mediaocean Team

05 Jun 2018

Kraft Heinz syncs digital and TV ads to lift engagement

Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.

Case studies

Social, Media Management, TV sync

Mediaocean Team

23 Feb 2018

Guide Dogs charity increases sponsorships and ROI with affinities

Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.

Case studies

Social, Media Intelligence, Media Management

Man using phone while holding an umbrella

Mediaocean Team

18 Oct 2017

OVO Energy syncs Facebook ads to weather moments to amplify conversions

OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.

Case studies

Social, Media Management, TV sync

Mediaocean Team

02 Oct 2017

Worldwide beverage company streamlines reporting and marketing workflow with global planning tool

The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.

Case studies

Media Intelligence

Mediaocean Team

22 Aug 2017

Ubisoft saves time and effort leveraging Mediaocean global planning tool

Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.

Case studies

Media Intelligence, Global plans

Mediaocean Team

25 Jul 2017

MTV increases awareness syncing Snapchat ads to TV commercials

PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.

Case studies

Social, Media Management, TV sync

Mediaocean Team

07 Jun 2017

Booyah drives full-funnel performance with Pinterest audiences

Booyah leverages Pinterest audiences to reach upper-funnel KPIs.

Case studies

Social, Media Management

Mediaocean Team

26 Apr 2017

Old Spice sees sales spike with social sync

Mediaocean was deployed to deliver bespoke GIFs for each big-play moment, when NFL fans are most likely to turn their attention to social media.

Case studies

Social, Media Management, TV sync

Mediaocean Team

05 Apr 2017

Social engagement drives TV tune-in

A major broadcast television network found social engagement positively impacts tune-in using affinities.

Case studies

TV, Social, Media Intelligence, Data

Mediaocean Team

18 Feb 2017

Nice’n Easy increases awareness using TV sync on Facebook

By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.

Case studies

Social, Media Management, TV sync

Mediaocean Team

05 Dec 2016

Movie Studio garners 3.6X engagement lift driven by Mediaocean’s affinity-optimized TV plan

Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.

Case studies

Media Intelligence

Load more ↓

Supporting women in tech with new career opportunities

John Nardone honored with Outstanding Leadership Award

How advertising can help drive acceptance

Mediaocean honored as a best workplace in India

Announcing new innovations with NBCUniversal to automate converged TV workflows