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Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
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The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
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Unified data across media types, channels, and vendors to extract actionable intelligence Global plans (Lumina)
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End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
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  • 27 Jul 2022

    What is omnichannel marketing?

    Team Mediaocean
    27 Jul 2022
    At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel. 
    Omnichannel defined
  • 13 Jul 2022

    Google integration with Flashtalking simplifies ad operations workflow

    Rickey Davis
    13 Jul 2022
    For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
    Get the details
  • 01 Jul 2022

    11 takeaways from Cannes 

    Team Mediaocean 
    01 Jul 2022
    No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
    Get the takeaways
  • 17 May 2022

    The future of social media and entertainment is participatory 

    Mediaocean Team
    17 May 2022
    It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
    Read the post
  • 02 May 2022

    Supporting women in tech with new career opportunities 

    Mediaocean Team
    02 May 2022
    Women are more likely than men to take extended breaks from their careers, for myriad reasons.
    Read the post
   
   
omnichannelGoogle CM360takeawaysAaron Goldmanwoman at work

Events
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Mediaocean Team
21 Jun 2022

Telecom brand targets key audiences across global markets

The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
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Case studies
Mediaocean Team
21 Jun 2022

Global airline boosts flight searches by leveraging SA360 integration

Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
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Case studies
Social Ads, search, travel
People watching TV
Mediaocean Team
19 May 2021

Canvas Worldwide sees efficiency gains working with Mediaocean

Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.
Case studies
Closed ecosystems, Agencies, Creative Hub
Man watching TV
Mediaocean Team
24 Oct 2020

National seafood restaurant and their media agency garner visitation lift with TV reach extension

A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.
Case studies
Media Management
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Mediaocean Team
24 Oct 2020

Cow & Gate achieves efficient spend with smart groups

Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.
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Case studies
Social, Media Management
Woman watching TV
Mediaocean Team
24 Oct 2020

PayPal syncs Facebook ads with TV programs to increase brand awareness

PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.
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Case studies
Social, Media Management, TV sync
Social Ad on Mobile
Mediaocean Team
01 May 2020

The Kite Factory helps UNICEF win donations with affinity audiences

UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.
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Case studies
Social, Media Intelligence, Data
Woman on computer
Mediaocean Team
10 Mar 2020

Appliance brand sees incremental ROAS with Mediaocean's Amazon solution

A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.
Case studies
eCommerce, Media Management
Woman on phone
Mediaocean Team
02 Mar 2020

Mindshare helps tech company scale custom audiences with media management target sets

A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.
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Case studies
Social, Media Intelligence, Media Management, Data
Woman on computer
Mediaocean Team
02 Mar 2020

Mindshare helps tech company drive revenue by leveraging source of truth data

A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.
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Case studies
Social, Media Intelligence, Data
Ugg social ad on phone
Mediaocean Team
05 Feb 2020

Jellyfish helps UGG drive increased revenue with implementation of target sets

Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.
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Case studies
Social, Media Intelligence
Woman on computer
Mediaocean Team
05 Feb 2020

Ahalogy saves time and money with automated QA solution

Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.
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Case studies
Social, Media Intelligence
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Mediaocean Team
31 Jan 2020

Telenor Pakistan and OMD drive engagement and revenue with sport sync

Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.
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Case studies
Social, Media Management
Man on tablet
Mediaocean Team
09 Jul 2019

Woodford Reserve improves video performance syncing Twitter ads to Kentucky Derby

Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.
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Case studies
Social, Media Management, TV sync
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Mediaocean Team
24 Jun 2019

Merkle | Periscopix increases Legal & General’s quote completion rate using affinities

Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.
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Case studies
Social, Media Intelligence, Data
Woman on phone
Mediaocean Team
19 Jun 2019

Boost outperforms target KPIs with always-on campaign

Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
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Case studies
Social, Media Intelligence, Media Management, Data
Woman on phone
Mediaocean Team
11 Jan 2019

Unilever Wall’s drives engagement with sport sync during FIFA World Cup

Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.
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Case studies
Social, Media Management, TV sync
woman using phone
Mediaocean Team
13 Jun 2018

Manning Gottlieb improves engagement and view-through rate by targeting emoji on Twitter

Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.
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Case studies
Social, Media Management
Man using phone
Mediaocean Team
05 Jun 2018

Kraft Heinz syncs digital and TV ads to lift engagement

Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.
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Case studies
Social, Media Management, TV sync
Dog running through field
Mediaocean Team
23 Feb 2018

Guide Dogs charity increases sponsorships and ROI with affinities

Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.
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Case studies
Social, Media Intelligence, Media Management
Man using phone while holding an umbrella
Mediaocean Team
18 Oct 2017

OVO Energy syncs Facebook ads to weather moments to amplify conversions

OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.
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Case studies
Social, Media Management, TV sync
woman opening bottle at her desk
Mediaocean Team
02 Oct 2017

Worldwide beverage company streamlines reporting and marketing workflow with global planning tool

The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.
Case studies
Media Intelligence
Man working on laptop
Mediaocean Team
22 Aug 2017

Ubisoft saves time and effort leveraging Mediaocean global planning tool

Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.
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Case studies
Media Intelligence, Global plans
Person watching show on phone
Mediaocean Team
25 Jul 2017

MTV increases awareness syncing Snapchat ads to TV commercials

PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
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Case studies
Social, Media Management, TV sync
Woman on computer
Mediaocean Team
07 Jun 2017

Booyah drives full-funnel performance with Pinterest audiences

Booyah leverages Pinterest audiences to reach upper-funnel KPIs.
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Case studies
Social, Media Management
Phone showing Von tweet
Mediaocean Team
26 Apr 2017

Old Spice sees sales spike with social sync

Mediaocean was deployed to deliver bespoke GIFs for each big-play moment, when NFL fans are most likely to turn their attention to social media.
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Case studies
Social, Media Management, TV sync
Friends watching TV
Mediaocean Team
05 Apr 2017

Social engagement drives TV tune-in

A major broadcast television network found social engagement positively impacts tune-in using affinities.
Case studies
TV, Social, Media Intelligence, Data
Woman using TV remote
Mediaocean Team
18 Feb 2017

Nice’n Easy increases awareness using TV sync on Facebook

By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.
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Case studies
Social, Media Management, TV sync
Mediaocean Team
05 Dec 2016

Movie Studio garners 3.6X engagement lift driven by Mediaocean’s affinity-optimized TV plan

Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.
Case studies
Media Intelligence
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