28 Nov 2023
Five questions for Jonah Goodhart28 Nov 2023Hear from Jonah Goodhart on the state of measurement and his vision for Mobian.
09 Nov 2023
Mediaocean wins Top Workplaces 2023 award from Chicago Tribune09 Nov 2023Based on employee feedback, the confidential survey uniquely measured 15 culture drivers that are critical to an organization's success.
21 Jul 2023
Four questions for Deborah Wahl21 Jul 2023Mediaocean's all-star Board Member on key trends in advertising over the next five years.
23 Jun 2023
Water Cooler Video: TikTok’s role in the shift towards authenticity and a new era of marketing23 Jun 2023Join us at the virtual Water Cooler to hear about key consumer and marketing trends and how brands can get the most out of TikTok
22 Jun 2023
Driving innovation across six seismic shifts in advertising22 Jun 2023Our expanding capabilities will ensure we can deliver the right message to the right person in an omnichannel world
Based on employee feedback, the confidential survey uniquely measured 15 culture drivers that are critical to an organization's success.
Join us at the virtual Water Cooler to hear about key consumer and marketing trends and how brands can get the most out of TikTok
Our expanding capabilities will ensure we can deliver the right message to the right person in an omnichannel world
Mediaocean President and former CEO of Flashtalking describes his ad tech career and lessons learned.
Several top rankings also include Best Results Enterprise: Video Advertising and Mobile Advertising.
To truly break through, video content needs to be relevant, engaging, and personalized.
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Supply chain transparency requires connecting key data points to measure investment at scale.
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.