Mediaocean blog insights

19 Mar 2021
The marketer's guide to omnichannel advertising
Mediaocean Team
19 Mar 2021
Learn what it takes to make omnichannel advertising a reality.
Read the report
22 Mar 2021
‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman
Robert Williams
22 Mar 2021
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Watch the video
01 Feb 2021
Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech
Mediaocean Marketing
01 Feb 2021
Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
Watch the webinar
17 Mar 2021
Choose to Challenge featuring Stephanie Dorman
Amarjeet Sharma
17 Mar 2021
Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.
Listen to podcast
23 Mar 2021
The Omnichannel Imperative virtual event
11:30am-1:30pm EST
23 Mar 2021
Watch the recording to see how today’s innovators are enabling transformation.
Watch the recording

Joseph O'Halloran

16 Apr 2021

Social, streaming to surge but traditional TV set for Olympics gold

With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.

Press coverage

Omnichannel

Paul Skeldon

16 Apr 2021

How reopening of stores will usher in more changes to retail than we have seen to date

The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.

Press coverage

Robin Langford

14 Apr 2021

Mediaocean launches omnichannel advertising platform

Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.

Press coverage

Omnichannel, Media Finance, Media Intelligence, Media Management

Jon Lafayette

29 Mar 2021

NBCU shows off ad tech capabilities at One21 event

Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.

Press coverage

TV, Partners, Media Intelligence

Robert Williams

22 Mar 2021

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.

Press coverage

Omnichannel

Andrew Blustein

22 Mar 2021

Mediaocean is unifying all of its products under a single platform

Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.

Press coverage

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Dave Infante

22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.

Press coverage

Social

Janet Stilson

11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

TVNewsCheck covers the launch of Fox's FLX, now included on Mediaocean platform.

Press coverage

Phoebe Bain

10 Feb 2021

Can marketers get the Super Bowl social media bump without buying a TV spot?

CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.

Press coverage

TV, Social

Megan Graham

04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.

Press coverage

TV, Omnichannel

Kaya Ismail

03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.

Press coverage

Retail

Josh Sternberg

01 Feb 2021

Is advertising in the Super Bowl worth it?

CMO Aaron Goldman speaks to Mediaocean TV social lift data as Super Bowl LV approaches.

Press coverage

Robin Langford

29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.

Press coverage

Social

Karlene Lukovitz

23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.

Press coverage

CTV, TV

Cynopsis Media

17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.

Press coverage

CTV, Industry trends

Tipser

01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.

Press coverage

Retail, eCommerce

Tipser

30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."

Press coverage

eCommerce, Retail

Allison Schiff

25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.

Press coverage

Retail, Social

Lauren Johnson

04 Nov 2020

Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas

Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.

Press coverage

CTV, TV, APAC

Tom Dotan

03 Nov 2020

Why rally in Snap and Pinterest stocks may last

CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.

Press coverage

Social, Programmatic

Robin Langford

30 Oct 2020

Amazon earnings triple in third quarter

CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.

Press coverage

Social

Robin Langford

30 Oct 2020

Twitter beats forecasts but user growth slows

CMO Aaron Goldman highlights Twitter's revenue and strength it advertising despite low user growth.

Press coverage

Social

Robin Langford

30 Oct 2020

Facebook sees decline in users in US and Canada

CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.

Press coverage

Social

Megan Graham

29 Oct 2020

Pinterest shares close up nearly 27% after the company delivered a monster quarter

CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.

Press coverage

Industry trends, Social

Adam Epstein

23 Oct 2020

TikTok is a sleeping e-commerce giant

CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.

Press coverage

Social, eCommerce

Anne Freer

23 Oct 2020

Snap revenues jump 52% and adds 11 million users

CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.

Press coverage

Social

Megan Graham

06 Oct 2020

As ad market rebounds from coronavirus, Snap says it's 'feeling a lot of momentum'

CMO Aaron Goldman speaks to uptick in spend from advertisers in September: “they’re firing on all cylinders.”

Press coverage

Social

Phoebe Bain

25 Sep 2020

Procter & Gamble's Marc Pritchard calls for change in upfronts process

CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.

Press coverage

Wayne Friedman

25 Sep 2020

TV upfront disruption to come: P&G says enough FOMO

CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.

Press coverage

Andrew Blustein

25 Sep 2020

The upfront isn't dead yet - it’s getting more data-driven

CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."

Press coverage

TV, Data

Editor

09 Sep 2020

PwC: UK entertainment and media industry to recover by 2021

Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.

Press coverage

EMEA

Pymnts

09 Sep 2020

Report: social commerce market reaches $89B

CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.

Press coverage

Social, eCommerce

Sahil Patel

13 Jul 2020

Mediaocean buys marketing tech firm as TV and streaming converge

WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.

Press coverage

Omnichannel, TV, CTV

Bridgette Webb

30 Oct 2019

Amazon could disrupt Google and Facebook's ad dominance: expert

Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.

Press coverage

Closed ecosystems

Marabia Smith

30 Jul 2019

Political ad spending is entering 'a phase we've never seen'

Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.

Press coverage

Industry trends

Load More ↓

The marketer's guide to omnichannel advertising

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Choose to Challenge featuring Stephanie Dorman

The Omnichannel Imperative virtual event

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