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Insights

John Nardone Top NYC Workplace Mediaocean G2 Leader TikTok usage moviegoers
John Nardone Top NYC Workplace Mediaocean G2 Leader TikTok usage moviegoers
  • 24 May 2023

    John Nardone – Flashtalking about Modem Media and [x+1]

    Paleo Ad Tech
    24 May 2023
    Mediaocean President and former CEO of Flashtalking describes his ad tech career and lessons learned.
    Listen to the podcast
  • 16 May 2023

    What it means to be a Top Workplace 

    Mediaocean Team
    16 May 2023
    We're incredibly proud because this acknowledgement comes directly from our team.
    Read the blog
  • 25 Apr 2023

    G2 names Mediaocean a Spring 2023 Leader for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising 

    Mediaocean Team
    25 Apr 2023
    Several top rankings also include Best Results Enterprise: Video Advertising and Mobile Advertising.
    Read the blog
  • 05 Apr 2023

    Short-form video is powerful; it tells a story that entertains and creates connection

    Mediaocean Team
    05 Apr 2023
    To truly break through, video content needs to be relevant, engaging, and personalized.
    Get the one-sheet
  • 23 Mar 2023

    Partner Spotlight: Moviegoers Return to Theaters and 2023 Domestic Box Office to Hit $9 Billion

    Screenvision Media
    23 Mar 2023
    Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
    The numbers don't lie
   
   
John Nardone Top NYC Workplace Mediaocean G2 Leader TikTok usage moviegoers

Events
Insights
Articles
Case studies
Reports
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Mediaocean
Globe Newswire
06 Jun 2023

Ad Net Zero welcomes new U.S. supporters

Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
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Sustainability
AI top of mind
Yasmeen Louis
05 Jun 2023

Data: AI is the most important consumer trend to watch for marketers

Other key findings include increased social spending and a continued focus on social video.
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AI, 2023 Market Report
marketer concerns
WARC
01 Jun 2023

The measurement question keeping marketers up at night

While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
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Measurement
AI in Media
Advanced Television
31 May 2023

Report: AI most important trend to watch for marketers

Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
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AI, CTV, TikTok
AI
Alan Wolk
30 May 2023

How will AI affect the television industry?

Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.
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AI, ChatGPT
GDPR monster
Seb Joseph
25 May 2023

GDPR's double-edged impact on the ad market

Ben Kartzman on the importance of giving people a choice over how their data is shared.
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GDPR
audience data
Ray Schultz
24 May 2023

Mediaocean, Epsilon partner to help advertisers reach audience segments

Ramsey McGrory on the strategic partnership, initial integration, and future plans.
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Epsilon
EDPB
AiT Analyst
22 May 2023

EDPB imposes blockade on Facebook

Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
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EDPB, Privacy
couple watching TV
Jon Swartz
15 May 2023

Streaming nirvana is about to become more expensive and offer less content

Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
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Streaming
Elon Musk
Madeline Berg
12 May 2023

Elon Musk's pick for Twitter CEO may be the win he needs

Aaron Goldman on the welcome news for Twitter and the advertising community.
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Twitter
Top Workplaces 2023
Donna Christopher
11 May 2023

The best midsize businesses in NYC in 2023 Top Workplaces program

Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
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NYC, Top Workplaces
TV measurement
Alyssa Boyle
26 Apr 2023

TV measurement vs. TV currency

Ramsey McGrory on the new importance of currency as the tip of the measurement iceberg.
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CTV, Measurement
Aaron Goldman
Gord Hotchkiss
19 Apr 2023

Search and ChatGPT: You still can't get there from here

Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
logo
ChatGPT, search
omnichannel readiness
Joshua Dreller
18 Apr 2023

Rating the industry's omnichannel maturity

Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.
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Omnichannel
Joanna O'Connell
Joanna O’Connell
03 Apr 2023

Expert voices on omnichannel advertising

Aaron Goldman and fellow experts answer the question, "What does omnichannel mean to you?"
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Omnichannel
Upfronts 2023
Alan Wolk
27 Mar 2023

Hot Takes: The 2023 Upfronts and Newfronts

Perianne Grignon on the role advanced currency providers will play this year.
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Upfronts, Newfronts
GPT-4
Sarah Dennis
20 Mar 2023

OpenAI drops GPT-4 enabling image inputs

Aaron Goldman on the fast-moving improvements in generative AI.
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AI, ChatGPT
VideoNuze panel
Will Richmond
07 Mar 2023

Trends & Opportunities in CTV in 2023

Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
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CTV
CTV
Alan Wolk
22 Feb 2023

Use cases for dynamic creative versioning

Grant Parker explains how brands are serving different parts of audiences different messages.
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CTV, DCO
TV campfire
Alan Wolk
16 Feb 2023

Why is ad-supported TV hot again?

Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
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CTV, Linear TV
Disney Plus
Jon Swartz
07 Feb 2023

Disney earnings: What to expect

Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
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Disney+
Steph Dorman
Fortune Business Review
06 Feb 2023

Stephanie Dorman: Agent of Change

Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
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business, leadership
Publicis Groupe
Tom West
03 Feb 2023

Publicis Groupe expands global ad tech partnership with Mediaocean

Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
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Ominchannel, Publicis Groupe
IAB UK podcast
IAB UK
30 Jan 2023

IAB UK podcast: 2023 trends and predictions

Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
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Paid Social, Linear TV
Google v DOJ
Seb Joseph
30 Jan 2023

The cons of working with Google Ad Manager amid Justice Department’s new lawsuit

The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
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Google
ChatGPT
Millie Turner
17 Jan 2023

AI ‘cyber servant’ does your work for free

A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
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ChatGPT, AI
social media teens
DecisionMarketing
12 Jan 2023

Meta caves in with new restrictions on targeting teens

Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
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facebook, Instagram
TV measurement
Lucy Shelley
11 Jan 2023

Media giants Fox, NBCUniversal, Warner Bros and Paramount unite on video measurement standards

Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
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Converged TV, Measurement
Ramsey McGrory
Robert Andrews
03 Jan 2023

David & Goliath brands will play together in CTV ad space

Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
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Connected TV, Converged TV
brand safety
Duncan MacRae
03 Jan 2023

40% of marketers expect increase in brand safety concerns

Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
logo
Digital Advertising
crystal ball
Decision Marketing
03 Jan 2023

Where will we be in 2023?

Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
logo
Paid Social
BeReal
Conor Nichols
30 Dec 2022

Crystal ball save us all: 2023 marketing predictions

VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
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TikTok, BeReal, Paid Social
Aaron Goldman
IDG Connect
27 Dec 2022

C-suite career advice from CMO Aaron Goldman

Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
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Career advice, Ad tech
Shirley Smith
Andy Oakes
21 Dec 2022

Digital Women: An interview with Shirley Smith, VP Sales EMEA at Flashtalking by Mediaocean

Shirley Smith on what the industry needs to do to better champion women.
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women, Ad tech
2023 predictions
Alan Wolk
20 Dec 2022

Some bold predictions for 2023

Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
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Omnichannel, dynamic creative
Mediaocean at CES
Globe Newswire
19 Dec 2022

Mediaocean Retreat will foster content and community during CES 2023

2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
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CES
2023 predictions
Sarah Dennis
19 Dec 2022

23 performance marketing predictions for 2023

Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
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Netflix
brand safety
Niamh Carroll
12 Dec 2022

Budgets, burnout, global ad market: 5 interesting stats to start your week

Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
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Paid Social, short-form video
abstract data
Ray Schultz
07 Dec 2022

Brands fear loss of access due to privacy and loss of cookies

Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
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Privacy, Cookies
2023 Outlook Report
Globe Newswire
07 Dec 2022

2023 Outlook Report: The accelerating growth of social advertising

Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
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Social Advertising, short-form video
TikTok on mobile device
Advanced Television
07 Dec 2022

Report: Social platforms to see biggest ad spend increase

New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
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Paid Social, Social Ads
worldwide advertising
Nikki Gilliland
02 Dec 2022

Discussing 2023 ad budgets with the attribution experts

According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
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Social media, Streaming, CTV
Ben Kartzman
Alan Wolk
28 Nov 2022

Ben Kartzman on how Mediaocean’s Imposium makes personalization possible

Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
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Imposium, personalization
Aaron Goldman
Neil C. Hughes
26 Nov 2022

How technology is making the Golden Quarter a success

Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
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Golden Quarter, Ominchannel
Black Friday
Robin Langford
24 Nov 2022

12 performance marketers offer last-minute Black Friday tips

One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
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performance marketing, black friday
Cyber Monday
Lauren Post
23 Nov 2022

What experts are saying leading up to Black Friday and Cyber Monday

Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
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black friday, cyber monday
Forbes Council
Forbes Council
28 Oct 2022

15 ways to elevate female leadership in business development

Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
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DE&I
Aaron Goldman
Krutika Parmaj
21 Oct 2022

MarTech360 interview with Aaron Goldman

Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
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martech, Omnichannel
marketing anxiety
David Kaplan
14 Oct 2022

It's "return to anxiety" for B2B CMOs' 2023 planning season

When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
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marketing strategy
Top CMO
Ben Kaplan
14 Oct 2022

Advertising at scale with a Top CMO

If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
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Omnichannel, Programmatic, Social Advertising
Forbes experts
Forbes Expert Panel®
13 Oct 2022

Why machine learning benefits biz developers

Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
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AI, machine learning
privacy
Alan Wolk
07 Oct 2022

How should the TV industry protect consumer privacy?

Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
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TV, CTV
Netflix
Lucy Shelley
06 Oct 2022

Netflix’s high CPMs are ‘difficult to justify’

Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
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Netflix
Horizons
WVU College of Media
05 Oct 2022

What does the future hold for search?

David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
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search, Google
Big TV Conference
Cynopsis Media
03 Oct 2022

An executive summary of That Big TV Conference

Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
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TV, CTV
G2 Fall
Globe Newswire
29 Sep 2022

Mediaocean named a Leader in G2 fall reports

For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
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G2, Video, Social
Prime Day
Robin Langford
27 Sep 2022

Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October

David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
logo
Amazon
livestream selling
Forbes Council
19 Sep 2022

8 ways brand leaders can leverage livestream selling

Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
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Livestreaming
Televisionation
Tracy Swedlow
15 Sep 2022

Making television advertising more relevant

Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
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TV, CTV
vote
Alan Wolk
07 Sep 2022

Political advertising meets the streaming revolution

In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
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CTV, Linear TV
Disney+
Sarah Dennis
16 Aug 2022

Aaron Goldman on Disney+ and its new subscription tiers

The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
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Disney+
Aaron Goldman
Lucy Shelley
05 Aug 2022

Aaron Goldman on Lucy Shelley's Attention Seekers podcast

Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
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metaverse, Netflix
world wide web
UK Tech News
03 Aug 2022

Aaron Goldman on the role of the World Wide Web in society and business

Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
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Omnichannel
John Nardone
Robert Andrews
01 Aug 2022

John Nardone on dynamic creative and the quest for attention

In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
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DCO, dynamic creative
virtual reality
David Murphy
28 Jul 2022

David Berkowitz and fellow experts on the Metaverse

The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
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metaverse
John Nardone
Suchita Dey
22 Jul 2022

John Nardone on constant technological change and the challenge of keeping up

In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
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Cookies, martech
John Nardone
Robert Williams
15 Jul 2022

John Nardone on how dynamic ad creative captures viewer attention

The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
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DCO, Ominchannel
netflix
Robin Langford
15 Jul 2022

Aaron Goldman on Netflix choosing Microsoft for its ad-funded subscription tier

The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
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Netflix
omnichannel
ANA
12 Jul 2022

Taking advantage of data and an omnichannel marketing approach

It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
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Omnichannel
Prime Day
Isabel Cameron
11 Jul 2022

Report reveals most searched terms on Amazon Prime Day 2021, in anticipation for 2022 event

A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
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Amazon
Lucy Hinton
Nikki Gilliland
11 Jul 2022

Flashtalking’s Lucy Hinton on adtech evolution and winning at multichannel

Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
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Omnichannel
Old Navy
Anne Field
08 Jul 2022

Back-to-school season offers a challenging course for marketers

David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
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Omnichannel
TikTok
Lindsay Rittenhouse
01 Jul 2022

TikTok is following YouTube's playbook

TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
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TikTok
VideoAmp
Jack Neff
29 Jun 2022

Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean

Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
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VideoAmp
VideoAmp
Wayne Friedman
29 Jun 2022

VideoAmp now integrated Into Mediaocean's advertising systems

VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
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VideoAmp
integration
Jon Lafayette
29 Jun 2022

VideoAmp data integrated into mediaocean platform

The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
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VideoAmp
buzzwords
Marketing Charts
22 Jun 2022

What’s the most over-used buzzword in advertising?

There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
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H1 2022, buzzwords
wave
Alan Wolk
16 Jun 2022

A (media) ocean washes over Cannes

David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
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Cannes
Akhil
Robert Williams
14 Jun 2022

Converged TV offers more flexibility for advertisers

Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
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Converged TV
social ads
Anne Freer
09 Jun 2022

72% of mobile marketers to increase budgets in social

A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
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Social Advertising
H1 Report
Robin Langford
06 Jun 2022

Top 7 martech innovations for 2022: cookieless IDs, AI and contextual targeting make the list

Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
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Cookies, AI
eyeroll
Ray Schultz
01 Jun 2022

Buzz off: Marketers are tired of terms like 'cookieless,' but not their import

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
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H1 2022, market report, Cookies
Netflix
Alan Wolk
09 May 2022

What will an ad-supported Netflix look like?

Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
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Netflix, CTV
integration
Anthony Vargas
28 Apr 2022

Vice Media testing an integration between Boostr and Prisma

To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
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Ad tech, Digital Advertising
Formula 1
Matt Hardy
28 Apr 2022

How Formula 1 has transcended fans to become sport’s latest buzzword

From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
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Formula 1, Omnichannel
planning tools
Robert Williams
13 Apr 2022

The next generation of buying and planning tools

Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
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Omnichannel
racecar
Simon Thorne
08 Apr 2022

Going live to thrive in digital advertising

What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
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Digital Advertising
ocean
Chandni U
01 Apr 2022

The Mediaocean of advertising

Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
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Omnichannel, Omnichannel Imperative
tv
Rick Howe
01 Apr 2022

Mediaocean’s Berkowitz on the future of TV advertising

David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
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Netflix, Converged TV, Omnichannel
IAB
IAB Tech Lab
31 Mar 2022

Ad format guidelines for digital video and connected TV announced by IAB Tech Lab

Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
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IAB, CTV
newfronts
Alan Wolk
31 Mar 2022

What to expect from the NewFronts

Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
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TV, Omnichannel
Asaf
Anna Zhadan
30 Mar 2022

Asaf Greiner, Protected Media, and the battle against ad fraud

A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
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Ad Fraud, Verification
crosschannel
Martech Series
25 Mar 2022

Cross-channel advertising best practices

A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
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cross-channel, Ominchannel
JAPAC
Jean Cabico
24 Mar 2022

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
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Flashtalking, Mediaocean
NBCU
Chris Kelly
23 Mar 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
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NBCU, Linear TV, CTV
Anupam NBCU
Alyssa Boyle
23 Mar 2022

NBCUniversal’s ONE22 focuses on ID graph, automation and measurement

NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
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NBCU, Measurement, Linear TV, CTV
Anupam Gupta
Wayne Friedman
22 Mar 2022

NBCU names iSpot.tv national currency for upfront ad buys

For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
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NBCU, Upfronts
Anupam
Advanced Television
22 Mar 2022

NBCUniversal unveils converged, data-driven future

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
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NBCU, CTV, Cross-Platform Solutions
mediaocean
Kendra Clark
22 Mar 2022

NBCU makes key ad buying & measurement updates, enhances shoppable TV

NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
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NBCU, Programmatic, TV
one22
Jon Lafayette
22 Mar 2022

NBCUniversal expands programmatic ad buying on Peacock

Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
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NBCU, Linear TV, Digital Advertising
tv
Alan Wolk
18 Mar 2022

Will Netflix need to start running advertising?

Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
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Netflix, Digital Advertising
smart phone
Amy Houston
17 Mar 2022

How Twitter, TikTok and Instagram are perfecting the user experience

Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
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TikTok, Twitter, Instagram
corporate
Forbes Biz Dev Council
16 Mar 2022

Better publicity and brand awareness through community engagement

EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
logo
leadership, community engagement
social guy
Lucy Shelley
09 Mar 2022

Mediaocean streamlines personalisation for brands with social creative tool

The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
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Paid Social, Social Ads, Social Advertising
hands
Allie Nawrat
08 Mar 2022

How to "break the bias" at work

Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.
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break the bias
breakthebias
Sudipto Ghosh
07 Mar 2022

What women leaders think about taking action for equality

Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
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women, DE&I
hands
Cara Hutto
07 Mar 2022

Breaking down bias: 6 company-led initiatives that are green flags for women

Inside the culture work that leads to gender equitable workplaces.
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women, DE&I
TV woman
Alan Wolk
03 Mar 2022

The booming FAST ecosystem

Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.
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CTV, TV
Russia
David Kaplan
02 Mar 2022

Apple pauses business in Russia, adding pressure to major marketers staying silent

“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
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Apple, Russia
complex
Robert Andrews
22 Feb 2022

Fragmentation has unleashed creative complexity

In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.
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CTV, Linear TV
winter
Alan Wolk
17 Feb 2022

Key takeaways from the Winter Olympics

Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
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Olympics
family
SkyNews
14 Feb 2022

Aaron Goldman on SkyNews about the value and permanent allure of Super Bowl ads

Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
logo
metaverse, Social Ads, Linear TV
super bowl
Yahoo! Finance
14 Feb 2022

When it comes to Super Bowl ads, 'there is no better way to introduce a product'

Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
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TV, Linear TV, CTV
twitter
Chris Sutcliffe
10 Feb 2022

Twitter steadily grows its audience as it shifts content strategy

Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
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Twitter, Video, short-form video
Rogan
Nicole Ortiz
09 Feb 2022

Joe Rogan isn't Spotify's biggest problem

David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
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Spotify
social ads
Joe Mandese
08 Feb 2022

Mediaocean unveils creative tool capable of personalizing ads across social publishers

The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
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Social Advertising, Social Ads
remote
Alan Wolk
08 Feb 2022

Michael Tuminello on the big game and the future of all live sports

Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
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CTV, Connected TV
amazon
Chris Sutcliffe
04 Feb 2022

For the first time, Amazon reveals $31.2bn revenue from advertising

In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
logo
Amazon, Snap, Pinterest
strategy
Robert Andrews
03 Feb 2022

Efficiency & equality: Mediaocean’s Dorman aims at customer satisfaction

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
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Customer experience
CTV
VideoNuze
01 Feb 2022

John Nardone clarifies the C in CTV

John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
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CTV, Connected TV
panel
Robert Williams
01 Feb 2022

Professional communities offer online engagement for marketers

LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
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LinkedIn, remote work
privacy
MartechAsia Editors
28 Jan 2022

Voices from leaders: Why does data privacy matter?

David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
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Data, Privacy
Alan Wolk
27 Jan 2022

Michael Tuminello's hot take on the Banning Surveillance Advertising Act

Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
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Privacy
Aaron
Robert Andrews
24 Jan 2022

Mediaocean’s Goldman sets sail for 2022 ad growth

In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.
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CTV, Data
performance
Johnny Aldred
21 Jan 2022

Ad measurement and brand safety in question for half of advertisers

The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
logo
Cross-Platform Solutions, Cookies
nardone
Robert Andrews
18 Jan 2022

Brands need help adjusting to remote innovation

In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.
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remote work
complexity
Will Richmond
18 Jan 2022

Mediaocean’s President John Nardone explains converged TV’s complexity

John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
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CTV, Converged TV
virtual
Alan Wolk
13 Jan 2022

David Berkowitz's hot take on CES 2022

David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
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CES, virtual events
media
Tara Johnson
13 Jan 2022

Tinuiti on why marketers must insist on an inclusive media supply chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
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media supply chain
people
Josephine Melvin
12 Jan 2022

Predictions on tech trends that will shape 2022

As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
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Ad tech
cookies
Marketing Week Reporters
10 Jan 2022

Price rises, grocery sales, measurement: 5 interesting stats to start your week

As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
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Cookies, Digital Advertising
media
Tyrone Stewart
10 Jan 2022

Advertisers face measurement concerns, but positive innovations expected

There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
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Measurement, Brand safety
metaverse
Mobile Industry Eye
10 Jan 2022

Advertising in the metaverse

Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
logo
metaverse
taco
Jon Springer
07 Jan 2022

What Taco Bell's new taco subscription signals for loyalty marketing

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
logo
Loyalty Marketing
survey
Globe Newswire
07 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
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Ominchannel, Omnichannel Imperative
survey
Advanced Television
07 Jan 2022

Survey: Concerns over cross-platform measurement

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
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Converged TV, Identity
media
Wayne Friedman
06 Jan 2022

Integrated, cross-platform media planning, measurement remain major issues for 2022

Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
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Media Management
stream
Garett Sloane
04 Jan 2022

CES panels removed from schedule after wave of cancellations

Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
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CES
pabst
Marty Swant
03 Jan 2022

Pabst Blue Ribbon apologizes for inappropriate ‘Dry January’ tweets

Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
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Social media
2022
Lucy Shelley
23 Dec 2021

The ghost of Christmas future: 15 performance marketers' predictions for 2022

2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
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metaverse, Cookies
themes
Sudipto Ghosh
23 Dec 2021

Top dominant digital marketing and advertising technology themes for 2022

Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
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Digital Advertising
tech
Mariam Cheik-Hussein
17 Dec 2021

Predictions 2022: Adtech, privacy reforms, telcos become the marketplace

Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
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Digital Advertising
digital
Ben Davis
17 Dec 2021

Digital advertising in 2022: What do the experts predict?

Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
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Digital Advertising
ces
Globe Newswire
17 Dec 2021

Mediaocean to host “The Mediaocean Retreat” during CES 2022, a two-day thought leadership program featuring top brands, agencies, and media executives

Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
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CES, Omnichannel Imperative
metaverse
Mark Johnson
16 Dec 2021

Predictions 2022: Brands and the metaverse

Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.
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metaverse
TV
Robert Andrews
15 Dec 2021

Beyond point solutions: Mediaocean’s Gupta targets three-layered TV ad efficiency

In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
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TV, CTV, Digital Advertising
David
Globe Newswire
13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP corporate marketing and communications

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
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David Berkowitz
david
Joe Mandese
13 Dec 2021

Serial marketer David Berkowitz joins Mediaocean

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
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David Berkowitz
David
Colette Doyle
13 Dec 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
logo
David Berkowitz
predictions
Mark Johnson
13 Dec 2021

Predictions 2022: What you need to know about ad tech

Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
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Ad tech
tech
Terry Clark
10 Dec 2021

Is technology the answer to wrapping up 2021 in style?

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
logo
Retail, Data
verification
Alan Wolk
10 Dec 2021

How Mediaocean’s new patented verification technology helps catch fraud before the ad is served

In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
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Verification
shopping
Aaron Goldman
10 Dec 2021

TikTok – it’s Christmas o’clock!

The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
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TikTok, Digital Advertising, Holiday ads
metaverse
Alan Wolk
09 Dec 2021

What’s on tap for 2022?

Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
logo
metaverse
workflow
Joe Mandese
09 Dec 2021

Mediaocean integrates directly into IAS, reduces workflow and time spent for digital media buys

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
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Digital Advertising, workflow
adtech
Jeremy Fain
02 Dec 2021

Why now is the right time to invest in ad tech

Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.
logo
Ad tech
acquisition
Lauren Johnson
22 Nov 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
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Ad tech
yellowstone
Alan Wolk
18 Nov 2021

Linear TV steals back the spotlight

The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.
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TV, Linear TV
Johnny Aldred
16 Nov 2021

Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
logo
Omnichannel
Minnie Wang
16 Nov 2021

Kuaishou: TikTok’s Chinese nemesis

If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.
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TikTok, short-form video
trends
Alan Wolk
11 Nov 2021

Holiday advertising trends

Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
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Omnichannel, Omnichannel Imperative
tiktok
Alan Wolk
04 Nov 2021

TikTok comes to TV

Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
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TikTok, Social Advertising, TV
blackfriday
Josephine Melvin
02 Nov 2021

How to market your business for Black Friday

One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
logo
Retail
flashtalking
Dan Schreff
01 Nov 2021

Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation

The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
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Flashtalking, Privacy, campaign planning
meta
Mariah Cooper and John Harrington
29 Oct 2021

Facebook corporate becomes Meta - good move or 'pitiful'?

Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
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facebook, metaverse
memeculture
Kimeko McCoy
28 Oct 2021

How a startup snack brand is leveraging meme culture to reach shoppers

As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
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Social Advertising, Digital Advertising
meta
Kendra Clark
28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
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metaverse, facebook
nielsen
Jack Neff
28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
logo
TV
trends
Alan Wolk
28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
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Industry trends
facebookpapers
Jessica Goodfellow
27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
logo
facebook
christmas
Hannah Bowler
27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
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Ad spend, Digital Advertising, AVOD
globe
Robin Langford
26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
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Connected TV, CTV
John Glenday
26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
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Connected TV, Converged TV
conference
Aaron Baar
18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
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advertising week, Digital Advertising
japachires
Harold Henry
12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
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Flashtalking, JAPAC, APAC
japac
Staff Reporters
11 Oct 2021

Move and win roundup: Week of October 11, 2021

Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.
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Flashtalking, JAPAC
John Glenday
05 Oct 2021

Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
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facebook, Omnichannel Imperative
Lance Neuhauser
23 Sep 2021

Mediaocean’s Lance Neuhauser on the path ahead in a converged media world

"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
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CTV, 4C Insights, Flashtalking, Omnichannel Imperative
Jon Lafayette
22 Sep 2021

Mediaocean’s Flashtalking launches Video+ converged ad server

Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
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Video, Flashtalking, CTV
Peter Adams
20 Sep 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
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TikTok, Ad spend, Social Ads, Social Advertising
Joe Mandese
17 Sep 2021

Mediaocean integrates TikTok: Enables agencies to plan, buy, measure, optimize

TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.
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TikTok, Digital Advertising, Ad spend, Social Ads, Social Advertising
Jon Lafayette
16 Sep 2021

TikTok jumps into Mediaocean to enable ad planning, buying

The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
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TikTok, Digital Advertising, Ad spend, Social Advertising, Social Ads
tiktok
John McCarthy
15 Sep 2021

TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
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TikTok, Ad spend, Social Ads, Social Advertising
story
Sarah Sluis
02 Sep 2021

The great (or not-so-great) Chinese privacy law

Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
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Privacy, China, PIPL, GDPR
James Hercher
01 Sep 2021

Mediaocean switches private equity owners, as it evolves for an internet-delivered age

AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
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CVC Capital Partners, TA Associates, Mediaocean switches private equity owners
Programmatic Spain
01 Sep 2021

CVC and TA partner with Mediaocean and drive growth and growth of its global omnichannel advertising platform

For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
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CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean
CVC
MarTech Series
01 Sep 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
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CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean
Advanced Television
01 Sep 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
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CVC Capital Partners, TA Associates, CVC TA acquire Mediaocean stake
billwise
Andy Plesser
31 Aug 2021

Mediaocean plans “aggressive” growth with new PE investment

The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
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CVC Capital Partners, TA Associates
mediaocean
Stephanie Miles
05 Aug 2021

6 omnichannel ad buying platforms for brands

With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.
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Ominchannel, Digital Advertising
Todd Spangler
23 Jul 2021

Snap blows past Q2 forecasts with record revenue

Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).
logo
Social Advertising, Social media
Max A. Cherney
22 Jul 2021

Apple’s privacy move has scrambled social media advertising

CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
logo
Paid Social, Social Advertising, Apple
Seb Joseph
19 Jul 2021

Ad tech’s revival: boom or bubble?

In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.
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Ad tech, Omnichannel
Alan Wolk
19 Jul 2021

Aaron Goldman on taming the wild west of audience targeting

“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
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Omnichannel, Digital Advertising, CTV
Sarah Sluis
15 Jul 2021

Latest Belle of the Ad Tech Ball

The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.
logo
M&A, Omnichannel, Digital Advertising
Lara O'Reilly
15 Jul 2021

11th acquisition in roughly 5 years

Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.
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Omnichannel, M&A, 11th acquisition in roughly 5 years
Tony Rifilato
14 Jul 2021

Inside the Mediaocean-Flashtalking Deal with Bill and John

"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
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CTV, Omnichannel
Daniel Carnahan
14 Jul 2021

Mediaocean pushes further into programmatic by acquiring Flashtalking

The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
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M&A, Omnichannel, Programmatic
Tony Rifilato
14 Jul 2021

Mediaocean Buys Flashtalking

The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.
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4C Insights, Omnichannel, Digital Advertising, M&A
Joe Mandese
14 Jul 2021

Mediaocean Acquiring Flashtalking

Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
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Digital Advertising, Mediaocean Acquiring Flashtalking, Omnichannel
Stephen Lepitak
14 Jul 2021

Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services
logo
Digital Advertising, Omnichannel, Mediaocean Acquires Ad Server Flashtalking
johnnardone
Robert Andrews
14 Jul 2021

Mediaocean and Flashtalking Join Forces

Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.
logo
Digital Advertising, Omnichannel, Walled gardens
MarTech Series
14 Jul 2021

Emphasis on cross-channel video and dynamic creative

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
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Omnichannel, Ad tech, Digital Advertising
AIT News Desk
14 Jul 2021

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
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Ad tech, Omnichannel, Mediaocean to Acquire Flashtalking, Adding Complementary Solutions
Will Richmond
14 Jul 2021

CTV-Focused dealmaking remains white hot

Flashtalking works with agencies and brands, including giants like P&G’s international arm.
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CTV, Omnichannel, CTV-Focused dealmaking remains white hot
flashtalking
Programmatic Spain
14 Jul 2021

Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
logo
Omnichannel, Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions
Jon Lafayette
14 Jul 2021

Mediaocean Agrees To Buy Ad Tech Company Flashtalking

The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
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Omnichannel, Mediaocean Agrees To Buy Ad Tech Company Flashtalking
Niamh Carroll
14 Jul 2021

Mediaocean Buys Flashtalking

The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.
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Omnichannel, Mediaocean Buys Flashtalking
Advanced Television
14 Jul 2021

Mediaocean to acquire Flashtalking

“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.
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Omnichannel, Mediaocean to acquire Flashtalking
flashtalking
Jonathan Symcox
14 Jul 2021

AdTech snapped up by Mediaocean

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
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Omnichannel, AdTech snapped up by Mediaocean
Alexandra Bruell
13 Jul 2021

Mediaocean to Buy Adtech Company Flashtalking

Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
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Omnichannel, Mediaocean to Buy Adtech Company Flashtalking, Digital Advertising
Bill Wise
07 Jul 2021

Adtech companies see strong valuations amid M&A activity

Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
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Ad tech, Digital Advertising, M&A
soccer players
Stephen Lepitak
11 Jun 2021

How brands are advertising around UEFA Euro 2020 Soccer Tournament

In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
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Euros, Digital Advertising, Social Advertising, Summer of Sport
Lizzy Hillier
08 Jun 2021

The Impact of Covid-19 on Marketing and Advertising

The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
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COVID-19, The Impact of Covid-19 on Marketing and Advertising, Digital Advertising