- 13 Oct 2022
Simplifying the lives of social media specialists13 Oct 2022Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
- 05 Oct 2022
What is vertical marketing?05 Oct 2022Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
- 22 Sep 2022
The best way to make programmatic buys22 Sep 2022In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
- 16 Sep 2022
The competitive advantage of operational efficiency16 Sep 2022The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
- 27 Jul 2022
What is omnichannel marketing?27 Jul 2022At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
Inside the culture work that leads to gender equitable workplaces.
“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.
CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.
Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.
CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.
With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.
Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.
CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.
In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.
Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.
CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.
CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).
Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).
AdAge covers the MediaBank and Donovan Data Systems (DDS) merger.
MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.