- 03 Sep 2021
CVC, TA, and the power of investing in innovation03 Sep 2021We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
- 06 Jul 2021
Summer of sport06 Jul 2021The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
- 19 Mar 2021
The marketer's guide to omnichannel advertising19 Mar 2021Learn what it takes to make omnichannel advertising a reality.
- 22 Mar 2021
‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman22 Mar 2021Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
- 01 Feb 2021
Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech01 Feb 2021Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.
CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.
Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.
CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.
With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.
Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.
CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.
In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.
Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.
CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.
CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).
Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).
AdAge covers the MediaBank and Donovan Data Systems (DDS) merger.
MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.