Mediaocean blog insights

Robert Andrews

24 Jan 2022

Mediaocean’s Goldman sets sail for 2022 ad growth

In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.

Press coverage

CTV, Data

Robert Andrews

18 Jan 2022

Brands need help adjusting to remote innovation

In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.

Press coverage

remote work

Will Richmond

18 Jan 2022

Mediaocean’s President John Nardone explains converged TV’s complexity

John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.

Press coverage

CTV, Converged TV

Alan Wolk

13 Jan 2022

David Berkowitz's hot take on CES 2022

David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.

Press coverage

CES, virtual events

Tara Johnson

13 Jan 2022

Tinuiti on why marketers must insist on an inclusive media supply chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.

Press coverage

media supply chain

Josephine Melvin

12 Jan 2022

Predictions on tech trends that will shape 2022

As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.

Press coverage

Ad tech

Marketing Week Reporters

10 Jan 2022

Price rises, grocery sales, measurement: 5 interesting stats to start your week

As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.

Press coverage

Cookies, Digital Advertising

Tyrone Stewart

10 Jan 2022

Advertisers face measurement concerns, but positive innovations expected

There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.

Press coverage

Measurement, Brand safety

Mobile Industry Eye

10 Jan 2022

Advertising in the metaverse

Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.

Press coverage

metaverse

Jon Springer

07 Jan 2022

What Taco Bell's new taco subscription signals for loyalty marketing

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.

Press coverage

Loyalty Marketing

Globe Newswire

07 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.

Press coverage

Ominchannel, Omnichannel Imperative

Advanced Television

07 Jan 2022

Survey: Concerns over cross-platform measurement

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.

Press coverage

Converged TV, Identity

Wayne Friedman

06 Jan 2022

Integrated, cross-platform media planning, measurement remain major issues for 2022

Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.

Press coverage

Media Management

Garett Sloane

04 Jan 2022

CES panels removed from schedule after wave of cancellations

Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.

Press coverage

CES

Marty Swant

03 Jan 2022

Pabst Blue Ribbon apologizes for inappropriate ‘Dry January’ tweets

Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.

Press coverage

Social media

Lucy Shelley

23 Dec 2021

The ghost of Christmas future: 15 performance marketers' predictions for 2022

2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.

Press coverage

metaverse, Cookies

Sudipto Ghosh

23 Dec 2021

Top dominant digital marketing and advertising technology themes for 2022

Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.

Press coverage

Digital Advertising

Mariam Cheik-Hussein

17 Dec 2021

Predictions 2022: Adtech, privacy reforms, telcos become the marketplace

Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.

Press coverage

Digital Advertising

Ben Davis

17 Dec 2021

Digital advertising in 2022: What do the experts predict?

Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.

Press coverage

Digital Advertising

Globe Newswire

17 Dec 2021

Mediaocean to host “The Mediaocean Retreat” during CES 2022, a two-day thought leadership program featuring top brands, agencies, and media executives

Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.

Press coverage

CES, Omnichannel Imperative

Mark Johnson

16 Dec 2021

Predictions 2022: Brands and the metaverse

Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.

Press coverage

metaverse

Robert Andrews

15 Dec 2021

Beyond point solutions: Mediaocean’s Gupta targets three-layered TV ad efficiency

In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.

Press coverage

TV, CTV, Digital Advertising

Globe Newswire

13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP corporate marketing and communications

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.

Press coverage

David Berkowitz

Joe Mandese

13 Dec 2021

Serial marketer David Berkowitz joins Mediaocean

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.

Press coverage

David Berkowitz

Colette Doyle

13 Dec 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.

Press coverage

David Berkowitz

Mark Johnson

13 Dec 2021

Predictions 2022: What you need to know about ad tech

Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.

Press coverage

Ad tech

Terry Clark

10 Dec 2021

Is technology the answer to wrapping up 2021 in style?

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.

Press coverage

Retail, Data

Alan Wolk

10 Dec 2021

How Mediaocean’s new patented verification technology helps catch fraud before the ad is served

In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.

Press coverage

Verification

Aaron Goldman

10 Dec 2021

TikTok – it’s Christmas o’clock!

The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.

Press coverage

TikTok, Digital Advertising, Holiday ads

Alan Wolk

09 Dec 2021

What’s on tap for 2022?

Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.

Press coverage

metaverse

Joe Mandese

09 Dec 2021

Mediaocean integrates directly into IAS, reduces workflow and time spent for digital media buys

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.

Press coverage

Digital Advertising, workflow

Jeremy Fain

02 Dec 2021

Why now is the right time to invest in ad tech

Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.

Press coverage

Ad tech

Lauren Johnson

22 Nov 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.

Press coverage

Ad tech

Alan Wolk

18 Nov 2021

Linear TV steals back the spotlight

The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.

Press coverage

TV, Linear TV

Johnny Aldred

16 Nov 2021

Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.

Press coverage

Omnichannel

Minnie Wang

16 Nov 2021

Kuaishou: TikTok’s Chinese nemesis

If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.

Press coverage

TikTok, short-form video

Alan Wolk

11 Nov 2021

Holiday advertising trends

Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.

Press coverage

Omnichannel, Omnichannel Imperative

Alan Wolk

04 Nov 2021

TikTok comes to TV

Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.

Press coverage

TikTok, Social Advertising, TV

Josephine Melvin

02 Nov 2021

How to market your business for Black Friday

One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.

Press coverage

Retail

Dan Schreff

01 Nov 2021

Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation

The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.

Press coverage

Flashtalking, Privacy, campaign planning

Mariah Cooper and John Harrington

29 Oct 2021

Facebook corporate becomes Meta - good move or 'pitiful'?

Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.

Press coverage

facebook, metaverse

Kimeko McCoy

29 Oct 2021

How a startup snack brand is leveraging meme culture to reach shoppers

As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.

Press coverage

Social Advertising, Digital Advertising

Kendra Clark

28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.

Press coverage

metaverse, facebook

Jack Neff

28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.

Press coverage

Alan Wolk

28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.

Press coverage

Industry trends

Jessica Goodfellow

27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."

Press coverage

facebook

Hannah Bowler

27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.

Press coverage

Ad spend, Digital Advertising, AVOD

Robin Langford

26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."

Press coverage

Connected TV, CTV

John Glenday

26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.

Press coverage

Connected TV, Converged TV

Aaron Baar

18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.

Press coverage

advertising week, Digital Advertising

Harold Henry

12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.

Press coverage

Flashtalking, JAPAC, APAC

Staff Reporters

11 Oct 2021

Move and win roundup: Week of October 11, 2021

Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.

Press coverage

Flashtalking, JAPAC

John Glenday

05 Oct 2021

Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.

Press coverage

facebook, Omnichannel Imperative

Lance Neuhauser

23 Sep 2021

Mediaocean’s Lance Neuhauser on the path ahead in a converged media world

"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."

Press coverage

CTV, 4C Insights, Flashtalking, Omnichannel Imperative

Jon Lafayette

22 Sep 2021

Mediaocean’s Flashtalking launches Video+ converged ad server

Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.

Press coverage

Video, Flashtalking, CTV

Peter Adams

20 Sep 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.

Press coverage

TikTok, Ad spend, Social Ads, Social Advertising

Joe Mandese

17 Sep 2021

Mediaocean integrates TikTok: Enables agencies to plan, buy, measure, optimize

TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.

Press coverage

TikTok, Digital Advertising, Ad spend, Social Ads, Social Advertising

Jon Lafayette

16 Sep 2021

TikTok jumps into Mediaocean to enable ad planning, buying

The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.

Press coverage

TikTok, Digital Advertising, Ad spend, Social Advertising, Social Ads

John McCarthy

15 Sep 2021

TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.

Press coverage

TikTok, Ad spend, Social Ads, Social Advertising

Sarah Sluis

02 Sep 2021

The great (or not-so-great) Chinese privacy law

Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.

Press coverage

Privacy, China, PIPL, GDPR

James Hercher

01 Sep 2021

Mediaocean switches private equity owners, as it evolves for an internet-delivered age

AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.

Press coverage

CVC Capital Partners, TA Associates, Mediaocean switches private equity owners

Programmatic Spain

01 Sep 2021

CVC and TA partner with Mediaocean and drive growth and growth of its global omnichannel advertising platform

For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."

Press coverage

CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean

MarTech Series

01 Sep 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.

Press coverage

CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean

Advanced Television

01 Sep 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.

Press coverage

CVC Capital Partners, TA Associates, CVC TA acquire Mediaocean stake

Andy Plesser

31 Aug 2021

Mediaocean plans “aggressive” growth with new PE investment

The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.

Press coverage

CVC Capital Partners, TA Associates

Stephanie Miles

05 Aug 2021

6 omnichannel ad buying platforms for brands

With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.

Press coverage

Ominchannel, Digital Advertising

Todd Spangler

23 Jul 2021

Snap blows past Q2 forecasts with record revenue

Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).

Press coverage

Social Advertising, Social media

Max A. Cherney

22 Jul 2021

Apple’s privacy move has scrambled social media advertising

CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.

Press coverage

Paid Social, Social Advertising, Apple

Seb Joseph

19 Jul 2021

Ad tech’s revival: boom or bubble?

In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.

Press coverage

Ad tech, Omnichannel

Alan Wolk

19 Jul 2021

Aaron Goldman on taming the wild west of audience targeting

“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.

Press coverage

Omnichannel, Digital Advertising, CTV

Sarah Sluis

15 Jul 2021

Latest Belle of the Ad Tech Ball

The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.

Press coverage

M&A, Omnichannel, Digital Advertising

Lara O'Reilly

15 Jul 2021

11th acquisition in roughly 5 years

Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.

Press coverage

Omnichannel, M&A, 11th acquisition in roughly 5 years

Tony Rifilato

14 Jul 2021

Inside the Mediaocean-Flashtalking Deal with Bill and John

"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."

Press coverage

CTV, Omnichannel

Daniel Carnahan

14 Jul 2021

Mediaocean pushes further into programmatic by acquiring Flashtalking

The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.

Press coverage

M&A, Omnichannel, Programmatic

Tony Rifilato

14 Jul 2021

Mediaocean Buys Flashtalking

The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.

Press coverage

4C Insights, Omnichannel, Digital Advertising, M&A

Joe Mandese

14 Jul 2021

Mediaocean Acquiring Flashtalking

Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.

Press coverage

Digital Advertising, Mediaocean Acquiring Flashtalking, Omnichannel

Stephen Lepitak

14 Jul 2021

Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services

Press coverage

Digital Advertising, Omnichannel, Mediaocean Acquires Ad Server Flashtalking

Robert Andrews

14 Jul 2021

Mediaocean and Flashtalking Join Forces

Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Digital Advertising, Omnichannel, Walled gardens

MarTech Series

14 Jul 2021

Emphasis on cross-channel video and dynamic creative

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend

Press coverage

Omnichannel, Ad tech, Digital Advertising

AIT News Desk

14 Jul 2021

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Ad tech, Omnichannel, Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

Will Richmond

14 Jul 2021

CTV-Focused dealmaking remains white hot

Flashtalking works with agencies and brands, including giants like P&G’s international arm.

Press coverage

CTV, Omnichannel, CTV-Focused dealmaking remains white hot

Programmatic Spain

14 Jul 2021

Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.

Press coverage

Omnichannel, Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

Jon Lafayette

14 Jul 2021

Mediaocean Agrees To Buy Ad Tech Company Flashtalking

The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.

Press coverage

Omnichannel, Mediaocean Agrees To Buy Ad Tech Company Flashtalking

Niamh Carroll

14 Jul 2021

Mediaocean Buys Flashtalking

The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.

Press coverage

Omnichannel, Mediaocean Buys Flashtalking

Advanced Television

14 Jul 2021

Mediaocean to acquire Flashtalking

“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.

Press coverage

Omnichannel, Mediaocean to acquire Flashtalking

Jonathan Symcox

14 Jul 2021

AdTech snapped up by Mediaocean

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Omnichannel, AdTech snapped up by Mediaocean

Alexandra Bruell

13 Jul 2021

Mediaocean to Buy Adtech Company Flashtalking

Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology

Press coverage

Omnichannel, Mediaocean to Buy Adtech Company Flashtalking, Digital Advertising

Bill Wise

07 Jul 2021

Adtech companies see strong valuations amid M&A activity

Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.

Press coverage

Ad tech, Digital Advertising, M&A

Stephen Lepitak

11 Jun 2021

How brands are advertising around UEFA Euro 2020 Soccer Tournament

In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.

Press coverage

Euros, Digital Advertising, Social Advertising, Summer of Sport

Lizzy Hillier

08 Jun 2021

The Impact of Covid-19 on Marketing and Advertising

The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).

Press coverage

COVID-19, The Impact of Covid-19 on Marketing and Advertising, Digital Advertising

Lance Neuhauser

04 Jun 2021

Lance Neuhauser on the Importance of Omnichannel

Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.

Press coverage

Omnichannel, Digital Advertising

Joseph O'Halloran

03 Jun 2021

Euros ad opportunity to go well beyond mid-game advertising

With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.

Press coverage

Euros, TikTok, Summer of Sport

Paul Skeldon

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.

Press coverage

Euros, TikTok, Summer of Sport

Advanced Television

03 Jun 2021

Research: Euros to see multi-screening

Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.

Press coverage

Euros, TikTok, Summer of Sport

Lance Neuhauser

02 Jun 2021

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).

Press coverage

Upfronts, Omnichannel, CTV

Anupam Gupta

26 May 2021

Navigating the Omnichannel World

Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.

Press coverage

Stephanie Dorman

26 May 2021

L&D Transformation Podcast

Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.

Press coverage

Advanced Television

21 May 2021

Lance Neuhauser on Advanced Television

Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.

Press coverage

OTT, Closed ecosystems

Internet Retailing

19 May 2021

Pinterest trials live streaming events from within its app

Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.

Press coverage

Pinterest, Closed ecosystems

Michael Bürgi

11 May 2021

Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?

Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.

Press coverage

Closed ecosystems, Industry trends, Walled gardens, Media Intelligence

Lara O'Reilly

11 May 2021

Apple just made a major hire on its ad-platforms team, and it's the latest sign of the company's growing advertising ambitions

CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.

Press coverage

Apple, Digital Advertising, Industry trends, Privacy

Terence Kawaja

11 May 2021

Prepare for the mother of all M&A booms

Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.

Press coverage

M&A, Industry trends, Vista Private Equity

Andy Plesser

10 May 2021

Innovation, determination and a business class upgrade

President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.

Press coverage

Omnichannel, 4C Insights, M&A

Megan Graham and Annie Palmer

06 May 2021

How Apple’s latest iOS update could help Amazon’s growing ad business

CMO Aaron Goldman comments on Apple's latest update and how Amazon can accelerate growth.

Press coverage

iOS 14.5, Apple, Amazon, Media Intelligence, Cookies

MediaSnack Meets (ID Comms)

05 May 2021

CEO Bill Wise on MediaSnack Meets

CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.

Press coverage

Industry trends, Bill Wise, Ad tech, Videos

Cynopsis Media

05 May 2021

05/05/21: Media’s First Morning Read

Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.

Press coverage

Amazon

Stephen Lepitak

05 May 2021

The UK Is Poised to See a Massive Wave of Ad Spend

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.

Press coverage

UK, Ad spend, COVID-19

Robin Langford

04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.

Press coverage

Twitter, Closed ecosystems, Social Advertising

Digital Strategy Consulting

04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.

Press coverage

Twitter, Closed ecosystems, Social Advertising

Robin Langford

04 May 2021

Amazon enjoys record sales quarter

Amidst a monster earnings report, Amazon Advertising continues to grow faster than its core business and faster than most other ad-supported media properties.

Press coverage

Amazon, eCommerce, Closed ecosystems

Digital Strategy Consulting

04 May 2021

Amazon enjoys record sales quarter

Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.

Press coverage

Amazon, eCommerce, Closed ecosystems

Tony Rifilato

30 Apr 2021

Ad tech valuations are sky high – but are they justified?

CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.

Press coverage

Industry trends, CTV, Closed ecosystems

Erika Wheless

28 Apr 2021

Cheat Sheet: Pinterest looks outside the U.S. in pursuit of future growth

CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.

Press coverage

Media Intelligence, Paid Social, iOS 14.5, Closed ecosystems

Alice

28 Apr 2021

Advertising and marketing spend ‘made again misplaced floor’ in late 2020

Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.

Press coverage

James Warrington

28 Apr 2021

Spotify earnings: Is the music streaming giant facing a subscriber lag?

The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.

Press coverage

Spotify

Sudipto Ghosh

28 Apr 2021

Spotify Premium Subscribers Grew 21% Y/Y to 158 Million in the Quarter

Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.

Press coverage

Spotify

Robin Langford

27 Apr 2021

Snapchat comeback? Users and revenue soar as it takes on TikTok with ‘Spotlight’

CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.

Press coverage

Closed ecosystems, Snap, Media Intelligence, Targeting

Charlotte Tobitt

27 Apr 2021

Digital marketing spend on leading platforms bounces back to pre-pandemic growth

Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.

Press coverage

COVID-19, Ad tech

Joseph O'Halloran

16 Apr 2021

Social, streaming to surge but traditional TV set for Olympics gold

With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.

Press coverage

Omnichannel

Paul Skeldon

16 Apr 2021

How reopening of stores will usher in more changes to retail than we have seen to date

The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.

Press coverage

Robin Langford

14 Apr 2021

Mediaocean launches omnichannel advertising platform

Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.

Press coverage

Omnichannel, Media Finance, Media Intelligence, Media Management

Jon Lafayette

29 Mar 2021

NBCU shows off ad tech capabilities at One21 event

Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.

Press coverage

TV, Partners, Media Intelligence

Jeanine Poggi

22 Mar 2021

NBCU unveils Facebook and Instagram e-commerce deals during developer conference

Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.

Press coverage

Social, Partners, CTV, Digital

Robert Williams

22 Mar 2021

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.

Press coverage

Omnichannel

Andrew Blustein

22 Mar 2021

Mediaocean is unifying all of its products under a single platform

Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.

Press coverage

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Amarjeet Sharma

17 Mar 2021

Choose to Challenge featuring Stephanie Dorman

Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.

Press coverage

DE&I

Bill Wise

22 Feb 2021

A big legacy player transformed: Bill Wise on the new Mediaocean

CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.

Press coverage

TV, CTV, Digital, Measurement

Dave Infante

22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.

Press coverage

Social

Janet Stilson

11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.

Press coverage

Phoebe Bain

10 Feb 2021

Can marketers get the Super Bowl social media bump without buying a TV spot?

CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.

Press coverage

TV, Social

Megan Graham

04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.

Press coverage

TV, Omnichannel

Kaya Ismail

03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.

Press coverage

Retail

Josh Sternberg

01 Feb 2021

Is advertising in the Super Bowl worth it?

Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is worth it.

Press coverage

Robin Langford

29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertainty’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.

Press coverage

Social

Karlene Lukovitz

23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.

Press coverage

CTV, TV

Cynopsis Media

17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.

Press coverage

CTV, Industry trends

Tipser

01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.

Press coverage

Retail, eCommerce

Tipser

30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."

Press coverage

eCommerce, Retail

Allison Schiff

25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.

Press coverage

Retail, Social

Aaron Goldman

13 Nov 2020

Aaron Goldman, CMO at Mediaocean, talks culture and relationship

In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.

Press coverage

Industry trends, Social, Digital

Lauren Johnson

04 Nov 2020

Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas

Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.

Press coverage

CTV, TV, APAC

Tom Dotan

03 Nov 2020

Why rally in Snap and Pinterest stocks may last

CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.

Press coverage

Social, Programmatic

Robin Langford

30 Oct 2020

Amazon earnings triple in third quarter

Mediaocean Media Intelligence brand data shows increased Amazon ad spend - CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.

Press coverage

Social

Robin Langford

30 Oct 2020

Twitter beats forecasts but user growth slows

As Twitter reports earnings for its third quarter, CMO Aaron Goldman highlights Twitter's revenue and strength in advertising despite low user growth.

Press coverage

Social

Robin Langford

30 Oct 2020

Facebook sees decline in users in US and Canada

CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.

Press coverage

Social

Megan Graham

29 Oct 2020

Pinterest shares close up nearly 27% after the company delivered a monster quarter

CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.

Press coverage

Industry trends, Social

Adam Epstein

23 Oct 2020

TikTok is a sleeping e-commerce giant

CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.

Press coverage

Social, eCommerce, TikTok, Social Ads, Social Advertising

Anne Freer

23 Oct 2020

Snap revenues jump 52% and adds 11 million users

CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.

Press coverage

Social

Megan Graham

06 Oct 2020

As ad market rebounds from coronavirus, Snap says it's 'feeling a lot of momentum'

CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”

Press coverage

Social

Phoebe Bain

25 Sep 2020

Procter & Gamble's Marc Pritchard calls for change in upfronts process

CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.

Press coverage

Wayne Friedman

25 Sep 2020

TV upfront disruption to come: P&G says enough FOMO

CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.

Press coverage

Andrew Blustein

25 Sep 2020

The upfront isn't dead yet - it’s getting more data-driven

CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."

Press coverage

TV, Data

Editor

09 Sep 2020

PwC: UK entertainment and media industry to recover by 2021

Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.

Press coverage

EMEA

Pymnts

09 Sep 2020

Report: social commerce market reaches $89B

CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.

Press coverage

Social, eCommerce

Sahil Patel

13 Jul 2020

Mediaocean buys marketing tech firm as TV and streaming converge

WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.

Press coverage

Omnichannel, TV, CTV

Bridgette Webb

30 Oct 2019

Amazon could disrupt Google and Facebook's ad dominance: expert

Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.

Press coverage

Closed ecosystems

Marabia Smith

30 Jul 2019

Political ad spending is entering 'a phase we've never seen'

Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.

Press coverage

Industry trends

Ramsey McGrory

22 Aug 2018

Podcast: the past and future of digital advertising

Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.

Press coverage

Digital, Omnichannel, Programmatic

Liz Jaques

02 Mar 2012

DDS and MediaBank complete merger to form Mediaocean

Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.

Press coverage

M&A, DDS and MediaBank complete merger to form Mediaocean, DDS and MediaBank complete merger to form Mediaocean

AdExchanger

01 Mar 2012

Regulators approve Donovan, MediaBank merger into Mediaocean

AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.

Press coverage

Liz Jaques

27 Sep 2011

Michael Donovan: "historic changes at Donovan Data Systems"

Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).

Press coverage

M&A, Michael Donovan: "historic changes at Donovan Data Systems", Michael Donovan: "historic changes at Donovan Data Systems"

Nicholas Carlson

27 Sep 2011

A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems

Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).

Press coverage

M&A, A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems, A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems

Emily Steel

27 Sep 2011

Rival ad-tech firms to become one

The Wall Street Journal covers the merger of MediaBank and Donovan Data Systems (DDS).

Press coverage

M&A, Rival ad-tech firms to become one, Rival ad-tech firms to become one

Alexandra Bruell

27 Sep 2011

Ad-technology rivals DDS and Mediabank plan merger, new open operating system

AdAge covers the MediaBank and Donovan Data Systems (DDS) merger.

Press coverage

M&A, Ad-technology rivals DDS and Mediabank plan merger, new open operating system, Ad-technology rivals DDS and Mediabank plan merger, new open operating system

Joe Mandese

26 Sep 2011

Rivals Donovan and MediaBank merge to Form 'Mediaocean,' will develop new 'OS' for Madison Avenue

MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger.

Press coverage

M&A, Rivals Donovan and MediaBank merge to Form 'Mediaocean,' will develop new 'OS' for Madison Avenue, Rivals Donovan and MediaBank merge to Form 'Mediaocean,' will develop new 'OS' for Madison Avenue

AdExchanger

26 Sep 2011

Merger! Mediabank and Donovan Data Systems become Mediaocean

AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.

Press coverage

M&A, Merger! Mediabank and Donovan Data Systems become Mediaocean, Merger! Mediabank and Donovan Data Systems become Mediaocean

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