Mediaocean blog insights

06 Jul 2021
Summer of sport
Mediaocean Team
06 Jul 2021
The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
Watch the event
19 Mar 2021
The marketer's guide to omnichannel advertising
Mediaocean Team
19 Mar 2021
Learn what it takes to make omnichannel advertising a reality.
Read the report
22 Mar 2021
‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman
Robert Williams
22 Mar 2021
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Watch the video
01 Feb 2021
Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech
Mediaocean Marketing
01 Feb 2021
Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
Watch the webinar
23 Mar 2021
The Omnichannel Imperative
Mediaocean Team
23 Mar 2021
Watch the recording to see how today’s innovators are enabling transformation.
Watch the recording

Todd Spangler

23 Jul 2021

Snap blows past Q2 forecasts with record revenue

Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).

Press coverage

Social Advertising, Social media

Max A. Cherney

22 Jul 2021

Apple’s privacy move has scrambled social media advertising

CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.

Press coverage

Paid Social, Social Advertising, Apple

Seb Joseph

19 Jul 2021

Ad tech’s revival: boom or bubble?

In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.

Press coverage

Ad tech, Omnichannel

Alan Wolk

19 Jul 2021

Aaron Goldman on taming the wild west of audience targeting

“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.

Press coverage

Omnichannel, Digital Advertising, CTV

Sarah Sluis

15 Jul 2021

Latest Belle of the Ad Tech Ball

The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.

Press coverage

M&A, Omnichannel, Digital Advertising

Lara O'Reilly

15 Jul 2021

11th acquisition in roughly 5 years

Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.

Press coverage

Omnichannel, M&A, 11th acquisition in roughly 5 years

Tony Rifilato

14 Jul 2021

Inside the Mediaocean-Flashtalking Deal with Bill and John

"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."

Press coverage

CTV, Omnichannel

Daniel Carnahan

14 Jul 2021

Mediaocean pushes further into programmatic by acquiring Flashtalking

The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.

Press coverage

M&A, Omnichannel, Programmatic

Tony Rifilato

14 Jul 2021

Mediaocean Buys Flashtalking

The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.

Press coverage

4C Insights, Omnichannel, Digital Advertising, M&A

Joe Mandese

14 Jul 2021

Mediaocean Acquiring Flashtalking

Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.

Press coverage

Digital Advertising, Mediaocean Acquiring Flashtalking, Omnichannel

Stephen Lepitak

14 Jul 2021

Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services

Press coverage

Digital Advertising, Omnichannel, Mediaocean Acquires Ad Server Flashtalking

Robert Andrews

14 Jul 2021

Mediaocean and Flashtalking Join Forces

Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Digital Advertising, Omnichannel, Walled gardens

MarTech Series

14 Jul 2021

Emphasis on cross-channel video and dynamic creative

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend

Press coverage

Omnichannel, Ad tech, Digital Advertising

AIT News Desk

14 Jul 2021

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Ad tech, Omnichannel, Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

Will Richmond

14 Jul 2021

CTV-Focused dealmaking remains white hot

Flashtalking works with agencies and brands, including giants like P&G’s international arm.

Press coverage

CTV, Omnichannel, CTV-Focused dealmaking remains white hot

Programmatic Spain

14 Jul 2021

Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.

Press coverage

Omnichannel, Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

Jon Lafayette

14 Jul 2021

Mediaocean Agrees To Buy Ad Tech Company Flashtalking

The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.

Press coverage

Omnichannel, Mediaocean Agrees To Buy Ad Tech Company Flashtalking

Niamh Carroll

14 Jul 2021

Mediaocean Buys Flashtalking

The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.

Press coverage

Omnichannel, Mediaocean Buys Flashtalking

Advanced Television

14 Jul 2021

Mediaocean to acquire Flashtalking

“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.

Press coverage

Omnichannel, Mediaocean to acquire Flashtalking

Jonathan Symcox

14 Jul 2021

AdTech snapped up by Mediaocean

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Omnichannel, AdTech snapped up by Mediaocean

Alexandra Bruell

13 Jul 2021

Mediaocean to Buy Adtech Company Flashtalking

Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology

Press coverage

Omnichannel, Mediaocean to Buy Adtech Company Flashtalking, Digital Advertising

Bill Wise

07 Jul 2021

Adtech companies see strong valuations amid M&A activity

Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.

Press coverage

Ad tech, Digital Advertising, M&A

Stephen Lepitak

11 Jun 2021

How brands are advertising around UEFA Euro 2020 Soccer Tournament

In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.

Press coverage

Euros, Digital Advertising, Social Advertising, Summer of Sport

Lizzy Hillier

08 Jun 2021

The Impact of Covid-19 on Marketing and Advertising

The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).

Press coverage

COVID-19, The Impact of Covid-19 on Marketing and Advertising, Digital Advertising

Lance Neuhauser

04 Jun 2021

Lance Neuhauser on the Importance of Omnichannel

Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.

Press coverage

Omnichannel, Digital Advertising

Joseph O'Halloran

03 Jun 2021

Euros ad opportunity to go well beyond mid-game advertising

With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.

Press coverage

Euros, TikTok, Summer of Sport

Paul Skeldon

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.

Press coverage

Euros, TikTok, Summer of Sport

Advanced Television

03 Jun 2021

Research: Euros to see multi-screening

Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.

Press coverage

Euros, TikTok, Summer of Sport

Lance Neuhauser

02 Jun 2021

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).

Press coverage

Upfronts, Omnichannel, CTV

Anupam Gupta

26 May 2021

Navigating the Omnichannel World

Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.

Press coverage

Stephanie Dorman

26 May 2021

L&D Transformation Podcast

Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.

Press coverage

Advanced Television

21 May 2021

Lance Neuhauser on Advanced Television

Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.

Press coverage

OTT, Closed ecosystems

Internet Retailing

19 May 2021

Pinterest trials live streaming events from within its app

Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.

Press coverage

Pinterest, Closed ecosystems

Michael Bürgi

11 May 2021

Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?

Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.

Press coverage

Closed ecosystems, Industry trends, Walled gardens, Media Intelligence

Lara O'Reilly

11 May 2021

Apple just made a major hire on its ad-platforms team, and it's the latest sign of the company's growing advertising ambitions

CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.

Press coverage

Apple, Digital Advertising, Industry trends, Privacy

Terence Kawaja

11 May 2021

Prepare for the mother of all M&A booms

Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.

Press coverage

M&A, Industry trends, Vista Private Equity

Andy Plesser

10 May 2021

Innovation, determination and a business class upgrade

President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.

Press coverage

Omnichannel, 4C Insights, M&A

Megan Graham and Annie Palmer

06 May 2021

How Apple’s latest iOS update could help Amazon’s growing ad business

CMO Aaron Goldman comments on Apple's latest update and how Amazon can accelerate growth.

Press coverage

iOS 14.5, Apple, Amazon, Media Intelligence, Cookies

MediaSnack Meets (ID Comms)

05 May 2021

CEO Bill Wise on MediaSnack Meets

CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.

Press coverage

Industry trends, Bill Wise, Ad tech, Videos

Cynopsis Media

05 May 2021

05/05/21: Media’s First Morning Read

Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.

Press coverage

Amazon

Stephen Lepitak

05 May 2021

The UK Is Poised to See a Massive Wave of Ad Spend

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.

Press coverage

UK, Ad spend, COVID-19

Robin Langford

04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.

Press coverage

Twitter, Closed ecosystems, Social Advertising

Digital Strategy Consulting

04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.

Press coverage

Twitter, Closed ecosystems, Social Advertising

Robin Langford

04 May 2021

Amazon enjoys record sales quarter

Amidst a monster earnings report, Amazon Advertising continues to grow faster than its core business and faster than most other ad-supported media properties.

Press coverage

Amazon, eCommerce, Closed ecosystems

Digital Strategy Consulting

04 May 2021

Amazon enjoys record sales quarter

Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.

Press coverage

Amazon, eCommerce, Closed ecosystems

Tony Rifilato

30 Apr 2021

Ad tech valuations are sky high – but are they justified?

CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.

Press coverage

Industry trends, CTV, Closed ecosystems

Erika Wheless

28 Apr 2021

Cheat Sheet: Pinterest looks outside the U.S. in pursuit of future growth

CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.

Press coverage

Media Intelligence, Paid Social, iOS 14.5, Closed ecosystems

Alice

28 Apr 2021

Advertising and marketing spend ‘made again misplaced floor’ in late 2020

Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.

Press coverage

James Warrington

28 Apr 2021

Spotify earnings: Is the music streaming giant facing a subscriber lag?

The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.

Press coverage

Spotify

Sudipto Ghosh

28 Apr 2021

Spotify Premium Subscribers Grew 21% Y/Y to 158 Million in the Quarter

Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.

Press coverage

Spotify

Robin Langford

27 Apr 2021

Snapchat comeback? Users and revenue soar as it takes on TikTok with ‘Spotlight’

CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.

Press coverage

Closed ecosystems, Snap, Media Intelligence, Targeting

Charlotte Tobitt

27 Apr 2021

Digital marketing spend on leading platforms bounces back to pre-pandemic growth

Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.

Press coverage

COVID-19, Ad tech

Joseph O'Halloran

16 Apr 2021

Social, streaming to surge but traditional TV set for Olympics gold

With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.

Press coverage

Omnichannel

Paul Skeldon

16 Apr 2021

How reopening of stores will usher in more changes to retail than we have seen to date

The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.

Press coverage

Robin Langford

14 Apr 2021

Mediaocean launches omnichannel advertising platform

Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.

Press coverage

Omnichannel, Media Finance, Media Intelligence, Media Management

Jon Lafayette

29 Mar 2021

NBCU shows off ad tech capabilities at One21 event

Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.

Press coverage

TV, Partners, Media Intelligence

Jeanine Poggi

22 Mar 2021

NBCU unveils Facebook and Instagram e-commerce deals during developer conference

Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.

Press coverage

Social, Partners, CTV, Digital

Robert Williams

22 Mar 2021

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.

Press coverage

Omnichannel

Andrew Blustein

22 Mar 2021

Mediaocean is unifying all of its products under a single platform

Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.

Press coverage

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Amarjeet Sharma

17 Mar 2021

Choose to Challenge featuring Stephanie Dorman

Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.

Press coverage

DE&I

Bill Wise

22 Feb 2021

A big legacy player transformed: Bill Wise on the new Mediaocean

CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.

Press coverage

TV, CTV, Digital, Measurement

Dave Infante

22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.

Press coverage

Social

Janet Stilson

11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.

Press coverage

Phoebe Bain

10 Feb 2021

Can marketers get the Super Bowl social media bump without buying a TV spot?

CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.

Press coverage

TV, Social

Megan Graham

04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.

Press coverage

TV, Omnichannel

Kaya Ismail

03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.

Press coverage

Retail

Josh Sternberg

01 Feb 2021

Is advertising in the Super Bowl worth it?

Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is worth it.

Press coverage

Robin Langford

29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertainty’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.

Press coverage

Social

Karlene Lukovitz

23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.

Press coverage

CTV, TV

Cynopsis Media

17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.

Press coverage

CTV, Industry trends

Tipser

01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.

Press coverage

Retail, eCommerce

Tipser

30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."

Press coverage

eCommerce, Retail

Allison Schiff

25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.

Press coverage

Retail, Social

Aaron Goldman

13 Nov 2020

Aaron Goldman, CMO at Mediaocean, talks culture and relationship

In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.

Press coverage

Industry trends, Social, Digital

Lauren Johnson

04 Nov 2020

Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas

Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.

Press coverage

CTV, TV, APAC

Tom Dotan

03 Nov 2020

Why rally in Snap and Pinterest stocks may last

CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.

Press coverage

Social, Programmatic

Robin Langford

30 Oct 2020

Amazon earnings triple in third quarter

Mediaocean Media Intelligence brand data shows increased Amazon ad spend - CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.

Press coverage

Social

Robin Langford

30 Oct 2020

Twitter beats forecasts but user growth slows

As Twitter reports earnings for its third quarter, CMO Aaron Goldman highlights Twitter's revenue and strength in advertising despite low user growth.

Press coverage

Social

Robin Langford

30 Oct 2020

Facebook sees decline in users in US and Canada

CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.

Press coverage

Social

Megan Graham

29 Oct 2020

Pinterest shares close up nearly 27% after the company delivered a monster quarter

CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.

Press coverage

Industry trends, Social

Adam Epstein

23 Oct 2020

TikTok is a sleeping e-commerce giant

CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.

Press coverage

Social, eCommerce

Anne Freer

23 Oct 2020

Snap revenues jump 52% and adds 11 million users

CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.

Press coverage

Social

Megan Graham

06 Oct 2020

As ad market rebounds from coronavirus, Snap says it's 'feeling a lot of momentum'

CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”