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Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
Amidst a monster earnings report, Amazon Advertising continues to grow faster than its core business and faster than most other ad-supported media properties.
Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.
CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
