- 13 Oct 2022
Simplifying the lives of social media specialists13 Oct 2022Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
- 05 Oct 2022
What is vertical marketing?05 Oct 2022Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
- 22 Sep 2022
The best way to make programmatic buys22 Sep 2022In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
- 16 Sep 2022
The competitive advantage of operational efficiency16 Sep 2022The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
- 27 Jul 2022
What is omnichannel marketing?27 Jul 2022At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.