- 27 Jul 2022
What is omnichannel marketing?27 Jul 2022At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
- 13 Jul 2022
Google integration with Flashtalking simplifies ad operations workflow13 Jul 2022For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
- 01 Jul 2022
11 takeaways from Cannes01 Jul 2022No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
- 17 May 2022
The future of social media and entertainment is participatory17 May 2022It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
- 02 May 2022
Supporting women in tech with new career opportunities02 May 2022Women are more likely than men to take extended breaks from their careers, for myriad reasons.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.