Automate and activate streaming campaigns
Premium video plays a critical role for global advertisers, with TV ad spend in the US alone totaling over $60B this year. Growing at an even faster rate, connected TV (CTV) is forecasted to account for $30B+ in annual ad spend. Despite the importance of cross-channel video, the end-to-end process of planning and buying CTV inventory remains fragmented and expensive—underscoring the need for modernization.
Automation and integration are essential to drive efficiencies and lower the non-working media costs associated with advertising. Mediaocean's partnership with Magnite enables streamlined workflow across media planning, execution, and reconciliation in CTV and online video (OLV). This partnership greatly improves buyers’ ability to buy advanced audiences in CTV and reduces the manual steps and operations, in turn providing meaningful savings to agencies.
Integrating best-in-class technology
Prisma by Mediaocean
ClearLine by Magnite