Buyer workflow (Prisma/Spectra)
Centralized media management across buying methodologies and channels
Recent transformations in media delivery and consumption have created massive complexity and technological requirements for today’s marketers. This creates potential for workflow inefficiency and an inability to maintain proper control of the media supply chain. Whether traditional or digital, direct or programmatic, open web or closed ecosystems, the media industry needs a unified system for managing campaigns and billions of dollars in investment. We provide just that.
Bring together teams, media channels, data sources, and tech partners.
Normalize omnichannel media
Connect the ecosystem
Accelerate your workflow
Explore end-to-end, integrated capabilities
Pre-buy
Improve national and local TV forecasting and program predictions with machine learning acting on years of historical data. Optimize schedules and more based on campaign goals and scheduling criteria. Across all media types, request proposals and negotiate with sellers directly within the platform, making communication and campaign details centralized and accessible.
Buy
Execute and manage campaigns and orders through integrated workflows and APIs that connect to sellers and data living in delivery systems. Maintain control and transparency across all teams and media with support for customizing fees, a central change log, and defined approval workflows.
Traffic
Automate digital campaign creation in publisher or programmatic systems through a variety of API integrations, including support for multiple ad servers, DSPs, and closed ecosystems. Automate sending of broadcast, cable, print, radio, and spot schedules and order data like ISCI codes or commercial details to trafficking queues and systems.
Report
Easily access critical media data whenever youneed it with real-time extracts or pre-definedscheduling. Analyze how different tech vendors,social platforms, digital partners, TV stations,markets, or dayparts perform overall with theability to easily aggregate and export data viaCSV, API, and more based on what’s needed foreach channel.
Optimize
Leverage an array of tools to make in-flight adjustments that improve delivery and outcomes of media. Shift budgets and placements for digital and programmatic campaigns based on ad server, measurement, and cost data. Track in-flight local buys using Nielsen overnight or station-integrated posting data and proactively work with stations to make up reach.
Actualize
View planned and actuals side-by-side, specify payable delivery, automatically distribute variances, and control variance rules at agency or user-level or easier monthly management of campaign spend, to reduce invoice discrepancies
Ready to scale your buying workflow and operations?
Learn how the largest brands and agencies use Mediaocean to manage their media.
