Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Flashtalking by Mediaocean
Social (Scope/Flashtalking)
Ad Infrastructure
Buyer workflow (Prisma)
Plans (Lumina)
Media finance (Spectra & Ignitia)
Costs & Estimates (Aura)
Partner Network
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by MediaoceanSocial (Scope/Flashtalking)
Ad Infrastructure
Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us
  • Buyer workflow (Prisma/Spectra)

Centralized media management across buying methodologies and channels

Recent transformations in media delivery and consumption have created massive complexity and technological requirements for today’s marketers. This creates potential for workflow inefficiency and an inability to maintain proper control of the media supply chain. Whether traditional or digital, direct or programmatic, open web or closed ecosystems, the media industry needs a unified system for managing campaigns and billions of dollars in investment. We provide just that.

schedule a demo

Buyer UI

Bring together teams, media channels, data sources, and tech partners.

Normalize omnichannel media

Maintain accountability and mitigate risk managing all media through a single platform and standardized workflow.

Connect the ecosystem

Integrate data and workflow through APIs and integrations across hundreds of supply, technology, and data partners.
Dive into Prisma digital integrations

Accelerate your workflow

Eliminate time wasted on manual, redundant work with automation – from authorizations and negotiations to trafficking and execution, as well as reporting and actualization.

Explore end-to-end, integrated capabilities

+
Pre-buy

Improve national and local TV forecasting and program predictions with machine learning acting on years of historical data. Optimize schedules and more based on campaign goals and scheduling criteria. Across all media types, request proposals and negotiate with sellers directly within the platform, making communication and campaign details centralized and accessible.

+
Buy

Execute and manage campaigns and orders through integrated workflows and APIs that connect to sellers and data living in delivery systems. Maintain control and transparency across all teams and media with support for customizing fees, a central change log, and defined approval workflows.

+
Traffic

 

Automate digital campaign creation in publisher or programmatic systems through a variety of API integrations, including support for multiple ad servers, DSPs, and closed ecosystems. Automate sending of broadcast, cable, print, radio, and spot schedules and order data like ISCI codes or commercial details to trafficking queues and systems.

+
Report

Easily access critical media data whenever youneed it with real-time extracts or pre-definedscheduling. Analyze how different tech vendors,social platforms, digital partners, TV stations,markets, or dayparts perform overall with theability to easily aggregate and export data viaCSV, API, and more based on what’s needed foreach channel.

+
Optimize

Leverage an array of tools to make in-flight adjustments that improve delivery and outcomes of media. Shift budgets and placements for digital and programmatic campaigns based on ad server, measurement, and cost data. Track in-flight local buys using Nielsen overnight or station-integrated posting data and proactively work with stations to make up reach.

+
Actualize

View planned and actuals side-by-side, specify payable delivery, automatically distribute variances, and control variance rules at agency or user-level or easier monthly management of campaign spend, to reduce invoice discrepancies

Ready to scale your buying workflow and operations?

Learn how the largest brands and agencies use Mediaocean to manage their media. 

Schedule a demo

Explore integrated media solutions

Closed ecosystems (Scope)

Consolidate social, e-commerce, data-driven linear, and connected TV ecosystems with tools for creative personalization, machine learning and automation across campaigns, and visualizations of source-of-truth data to drive business results.
Dive into closed ecosystems

Global plans (Lumina)

Improved media spend visibility with tools for flowcharting, budget allocation, and authorizations. Seamless extension of plan data into the buying workflow, and planned vs. actuals comparison based on actualized buying data.
Dive into global plans

Media finance (Spectra)

Customized to manage global advertising spend and streamline operations. Multi-company, multi-currency, multi-language controls with real-time reporting and flexible payment options. ​
Dive into media finance

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2023 Mediaocean