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Summer of Sport

Welcome to the Summer of Sport hub

The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.

tennis player
tennis player

The Omnichannel Imperative: Summer of Sport Webinar

         

Hear from industry experts across TV and social, including Katie Gilsenan (Trends Manager at GWI), David Grainger (Chief Strategy Officer at iProspect UK), Cal Knight (Head of Global Agency & Platform Solutions at Twitter), Rachel Lyall (Director of Marketing, EMEA & APAC at Mediaocean), and Stuart Smith (EVP, Customer Success at Mediaocean).

Watch the recording to see our panel discuss:

  • The challenges for marketers ahead of the Summer of Sport
  • The opportunities for advertisers with hybrid sporting events
  • Practical tips and strategies to reach your audience
     

Fill out the form to the right to watch the recording of our Summer of Sport webinar.

Any personal information you choose to share with us via this website will be handled in accordance with our privacy policy.

Summer of Sport Report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.

Download the report and learn more about:

  • Strategies for reaching your audience and capturing their attention
  • How to train yourself to find those special “in-the-moment” moments during live sporting events
  • How the best marketers always manage to wow the crowds
Download the report
Summer of Sport report image
Summer of Sport report image

The main events

UEFA EURO 2021

11th June - 11th July

The 2021 UEFA European football championship

Wimbledon

28th June - 11th July

The most prestigious and oldest tennis tournament in the world.

Summer Games

23rd July - 8th August

Major international multi-sport event normally held once every four years.

Omnichannel meets Summer of Sport

Father and son watching cheering
Mediaocean Team
27 Jul 2021

Summer of Sport: Sentiment, ad rankings, and affinities

Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Summer of Sport, Omnichannel
Aaron Goldman
27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
Social Advertising, Omnichannel, Summer of Sport
euros
Aaron Goldman
09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
Euros, Sports Marketing, Summer of Sport

Explore more Summer of Sport content

Aaron Goldman
05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Euros, Sports Marketing, Omnichannel, Summer of Sport
summerofsport
Stuart Smith
02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
Sports Marketing, Summer of Sport
Family watching TV
Paul Skeldon
03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
Euros, TikTok, Summer of Sport

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