Challenge
Tata Motors, a leading global automobile manufacturer, wanted to promote their recently launched SUV during IPL 2022 (one of the most popular T-20 Cricket tournaments for brands and advertisers in India). They needed a solution that could create brand recall and drive traffic to their website for test-drive bookings.
Solution
Tata Motors leveraged Mediaocean’s Sport Sync to create a second screen experience and reach users on social while the match was live. Creative was triggered to run after pivotal moments during the match such as “player hits a four” or “score reaches 100.” By syncing their ads to live events, Tata Motors was able to capitalize on the excitement of the tournament and supplement their TV presence with social touchpoints that resonated with their audience.
Results
The Sport Sync campaign saw success with a reach of 167 million and a CTR of almost 2%. Tata Motors was able to create strong brand recall by participating in the enthusiasm of IPL 2022, being present on both TV and social, and personalizing their ad experience to events their audience care about.
