Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Ad Tech
Innovid
Protected by Mediaocean
Ad Infrastructure
Prisma Media
Prisma Finance
Prisma Production
Partner Network
Education
Resources
Resources
Events
Articles
Insights
Reports
Creative Showcase
Press coverage
Support
Contact Us
Log in to Mediaocean
Prisma
Prisma for Sellers
Innovid
Home
Company
Company
Mediaocean powers the future of the advertising ecosystem with AI.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The foundational partner for omnichannel advertising, providing seamless orchestration across channels, formats, and devices
Ad Tech
Ad serving, creative personalization, and activation across digital, social, and CTV InnovidProtected by Mediaocean
Ad Infrastructure
Advanced, AI-driven media buying, optimization, and execution Prisma MediaPrisma FinancePrisma Production
Partner Network
Direct, in-platform access to trusted providers across the media ecosystem
Education
Learn about self-certification courses and live training programs from Mediaocean education.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Creative Showcase
Impactful results from clients leveraging Innovid
Press coverage
Industry publications featuring Mediaocean and our leaders
Support
Contact us
Thums Up
Thums Up
  • Thums Up boosts brand awareness with Sport Sync

    Mediaocean Team
    19 Sep 2022
    Mediaocean Team
    19 Sep 2022
    The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
Thums Up

Challenge

Thums Up intended to further establish its position as a beverage with a strong taste and reposition the commonly used term “soft drink”. They sought a solution that could deliver contextually relevant messages at scale during IPL matches and help drive the brand message of “Soft nahi, Toofan” to their target audience of tech-savvy, young, cricket fans.

Solution

Thums Up leveraged our Sport Sync to trigger specific messages to run after live moments during IPL. Relevant creative variations were synced to run after coin tosses, match wins, losses, etc. This helped the Thums Up team affirm brand association and aligned with their philosophy of participating in the excitement and events their consumers care about.

Results

The campaign overall saw success with an ad recall rate of 11%, a notable achievement against the industry’s benchmark of 7-9%. Creative contextualization proved effective with a 2x jump in click-through-rate, a 77% improvement in CPM, and a 43% improvement in cost-per-engagement.
 

Results

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Ad Infrastructure
Ad Tech
Partner Network
Education
Resources
Events
Articles
Insights
Reports
Creative Showcase
Press coverage
Support
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Ad Infrastructure
Ad Tech
Partner Network
Education
Resources   
Resources
Events
Articles
Insights
Reports
Creative Showcase
Press coverage
Support
Facebook Icon
Instagram Icon
LinkedIn Icon
Threads Icon
twitter
TikTok Icon
youtube
Privacy policy
Cookies policy
Terms and conditions
Do not sell or share my personal information
©2025 Mediaocean