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The Mediaocean Current: Up Close to the Upfronts

Upfront negotiation season is here. Time to review the state of play in converged TV dealmaking. Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation. Plus, we’ll read the tea leaves on where spend is heading from the world’s biggest advertisers. 

Watch the recording

Agenda

+
Opening remarks
  • Aaron Goldman
    CMO, Mediaocean
+
The Future of TV: Embracing Disruption

Advertisers and media publishers must be willing to try new tactics and alter existing strategies to take full advantage of TV's reinvention. Addressability and innovative ad formats are some of the exciting new opportunities in the evolving TV landscape. Join Erin Firneno VP of Business Intelligence at Advertiser Perceptions for a fast-paced presentation on the opportunities in the new TV landscape including addressability in TV advertising, the digitization of TV and predictions for the 2022 upfront market.

  • Erin Firneno
    VP Business Intelligence, Advertiser Perceptions
+
Living With Permanent Fragmentation

This panel features agency and broadcast leaders discussing the challenges and opportunities posed by "permanent fragmentation." Learn how to thrive in a multi-currency, multi-ID landscape spanning linear and streaming television.

  • Kelly Abcarian
    EVP Measurement & Impact, NBCUniversal
  • Mike Fisher
    VP Advanced TV & Audio, Essence Global
  • Kelly Metz
    Managing Director Advanced TV Activation, Omnicom Media Group
  • Jeanine Poggi (Moderator)
    Editor, Ad Age
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Bringing TV into the future: How do we get from there to here?
  • Michael Tuminello
    VP of Strategy, Mediaocean
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Closing thoughts on currency
  • Aaron Goldman
    CMO, Mediaocean

Speakers

Kelly Abcarian
EVP Measurement & Impact, NBCUniversal
Kelly Abcarian
EVP Measurement & Impact, NBCUniversal
Erin Firneno
VP Business Intelligence, Advertiser Perceptions
Erin Firneno
VP Business Intelligence, Advertiser Perceptions
Mike Fisher
VP Advanced TV & Audio, Essence Global
Mike Fisher
VP Advanced TV & Audio, Essence Global
Aaron Goldman
CMO, Mediaocean
Aaron Goldman
CMO, Mediaocean
Kelly Metz
Managing Director, Advanced TV Activation, Omnicom Media Group
Kelly Metz
Managing Director, Advanced TV Activation, Omnicom Media Group
Jeanine Poggi
Editor, Ad Age
Jeanine Poggi
Editor, Ad Age
Michael Tuminello
VP of Strategy, Mediaocean
Michael Tuminello
VP of Strategy, Mediaocean
Kelly Abcarian
EVP Measurement & Impact, NBCUniversal
Kelly Abcarian
EVP Measurement & Impact, NBCUniversal
Erin Firneno
VP Business Intelligence, Advertiser Perceptions
Erin Firneno
VP Business Intelligence, Advertiser Perceptions
Mike Fisher
VP Advanced TV & Audio, Essence Global
Mike Fisher
VP Advanced TV & Audio, Essence Global
Aaron Goldman
CMO, Mediaocean
Aaron Goldman
CMO, Mediaocean
Kelly Metz
Managing Director, Advanced TV Activation, Omnicom Media Group
Kelly Metz
Managing Director, Advanced TV Activation, Omnicom Media Group
Jeanine Poggi
Editor, Ad Age
Jeanine Poggi
Editor, Ad Age
Michael Tuminello
VP of Strategy, Mediaocean
Michael Tuminello
VP of Strategy, Mediaocean

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