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Trends

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  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
tennis player abstract nodes electric wave Business woman People on multiple devices

Comscore
05 Jun 2025

Currency for How Media Actually Works Today

Advertisers need measurement systems that can adapt to the new realities of today’s fluid, fragmented, ecosystem.
TVRev
04 Jun 2025

Hot Takes: What We Learned At The Upfronts And NewFronts This Year

Every year the Upfronts and NewFronts offer clues as to what the coming year in television might bring. Read about them here.
Innovid Team
28 May 2025

Innovid’s Feature Beat: New Social Advertising Tools to Drive Performance & Streamline Execution

Innovative tools for cross-platform insights, influencer amplification, & automation across social.
Innovid
TVREV
16 May 2025

"What's Possible" with Ramsey McGrory

See how smart messaging, better data, & integrations could solve ad tech's efficiency problem.
Innovid Team
21 Jul 2025

The State of Representation in CTV Advertising

This report covers industry research showing that embracing inclusivity in advertising yields benefits for brands.
Innovid
Innovid Team
21 Jul 2025

Winning Big with CTV Advertising on Live-Streamed Sports

How to build a powerful ad strategy that engages fans.
Innovid
Innovid Team
13 May 2025

Innovid Launches Social Automation Solution to Power Performance Across Platforms

22% Higher ROAS in Tests Highlights the Power of Real-Time, Rules-Based Automation
Innovid
Bill Wise
14 May 2025

Three C’s & three I’s for the future of advertising

Bill Wise outlines how advertisers can reclaim control in a fragmented ecosystem.
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Mediaocean Team
08 May 2025

Mediaocean 2024 Diversity Report

This report highlights our dedication to cultivating a workplace where diverse experiences are embraced.

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