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Trends

tennis player abstract nodes electric wave Business woman People on multiple devices
tennis player abstract nodes electric wave Business woman People on multiple devices
  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
tennis player abstract nodes electric wave Business woman People on multiple devices

Google and Flashtalking
Mediaocean Team
21 Jun 2023

Mediaocean Announces Deeper Connection with Google for Flashtalking Social Ads Manager

Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
CTV ads
John Nardone
21 Jun 2023

Unlocking opportunities for transparency and control in connected TV ads

Doubts continue to persist and grow about whether the industry can self-regulate on this essential issue.
Paul Butler
B&T
20 Jun 2023

VMO launches Aussie-first digital creative DCOOH tool

DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
ANA
Ben Kartzman
15 Jun 2023

Managing Fragmentation Across the Major Shifts in Advertising

Fragmentation has become pervasive in advertising, and the buy side needs help.
Mediaocean Team
12 Jun 2023

PC Dreamscape Enters Into Agreement with Mediaocean for Lumina Global Media Planning Tool

Following acquisitions of Standard Media Index, SQAD, and Lumina, PC Dreamscape rebrands as Guideline
AI
Simon Thorne
07 Jun 2023

Is ChatGPT just a shiny new toy or the end of marketing as we know it?

Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
GDPR
Ben Kartzman
07 Jun 2023

GDPR five years on: Striking the balance between privacy and personalization

The best way forward is building direct relationships with customers and obtaining clear consent with them.
abstract water
Globe Newswire
06 Jun 2023

Ad Net Zero welcomes new U.S. supporters

Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
abstract nodes
Marketing Beat
05 Jun 2023

Data: AI is the most important consumer trend to watch for marketers

Other key findings include increased social spending and a continued focus on social video.

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