Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
