TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses the value of flexibility and having expertise in multiple fields as we move towards a future of the middle path: innovations that transform traditional products via new technology.
In an op-ed for the Huffington Post, Mediaocean's CEO Bill Wise discusses how "Firebrands" like Trump may have a definitive advantage in the current and future digital landscape.
Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire.
Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology.