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Trends

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tennis player abstract nodes electric wave Business woman People on multiple devices
  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
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Aaron Goldman
03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
People on multiple devices
Mediaocean Marketing
16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Abstract handshake
Bill Wise
16 Jul 2020

Mediaocean to acquire 4C

A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.
Mediaocean Team
13 Jul 2020

Mediaocean to acquire 4C and establish modern system of record for omnichannel advertising

Combination of companies will create the largest independent and open software solution for the advertising market
Sahil Patel
13 Jul 2020

Mediaocean buys marketing tech firm as TV and streaming converge

WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Deb Wahl
Mediaocean Marketing
09 Jul 2020

Watch: Exclusive interview with Global CMO of GM Deborah Wahl

Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.
abstract data
Mediaocean Team
30 Jun 2020

NBC Spot On’s inventory is now accessible to OTT/CTV buyers on Mediaocean

Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Shopping with mask
Mediaocean Marketing
24 Jun 2020

Three ways marketers have become agile during COVID-19

Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
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Bill Wise
17 Jun 2020

A message on Juneteeth and Friday closure

CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.

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